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| non-printing lines that appear on a document in desktop publishing software during the design phase to assist the developer in placing objects |
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| lines that indicate the space between the edge of the page and the document contents |
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| lines that control the flow of text within columns and keep text out of the gutter (space between columns |
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| desktop publishing tool used to ensure consistent placement of logos, graphics, and other objects throughout multiple documents, such as a print media kit. |
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| A standard pre-formatted layout which may contain a color scheme, font scheme, pictures, and preset margins |
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| includes items and formats common to every page; used to maintain layout consistency |
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| (also called mockup) an example of how the final document should appear |
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| selection of one or more document sizes and layouts for a project |
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| – illustrations and photographs used to convey meaning and add appeal |
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| circle or bubble enclosing copy in an illustration; often used in cartoons |
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| a print effect in which layout, type, or pictures appear to run off the edge of a page |
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| – also called a call-out, label used to identify parts of an illustration; can be in the form of a text box or a balloon |
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| an enlarged character at the beginning of a paragraph; used to grab the reader’s attention |
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| 6. Running headers/footers |
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| running text at the top and/or bottom of a document |
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| line at the end of a continuing article that tells readers which page to refer to for the rest of the article |
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| a small section of text “pulled out and quoted” in a larger font size; used to draw attention |
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| lines around articles or graphics used to direct the flow of a publication and organize its content |
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| – A smaller self-contained story inside a larger one which may or may not be related, usually boxed with its own headline and set off from the main text |
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| Container for text that can be placed and formatted randomly |
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| A semitransparent image in the background of printed material; may be text or object |
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| a symbol, such as a wingding, that indicates the end of an article |
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| dark background and light text; used for emphasis |
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| – banner on the front of a document that identifies the publication and usually includes the name of the publication, a logo, and a motto |
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| – contains the name of the publisher and may include staff names and other related information; usually appears on page 2 of the document |
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| 16. Headings and Subheadings |
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| use font sizes and styles to differentiate between main and subheadings; use a consistent set for each |
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| – words positioned above a headline, usually as a lead-in or teaser |
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| name of author or contributor of photo or article, usually placed just below the headline or photo or at the end of the article |
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| placed between a headline and an article to provide a segue between the headline and the body of the article |
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| d. Running headlines and footers |
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| headers and footers used to indicate dates, page numbers, running titles |
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| the bulk of the publication; articles and news items |
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| use paragraph settings to adjust and control the space between paragraphs |
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| use fonts, styles, leading, kerning, and tracking to adjust spacing and develop the document’s personality |
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| used in varying weights and styles to add definition and organize the elements of a publication |
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| List of contents of a publication |
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