Term
|
Definition
| the lowercase letter that extends above the x-height as in the character b, d, f, h, k, and l |
|
|
Term
|
Definition
| arranging non-identical elements on both sides of a centerline on the screen. |
|
|
Term
|
Definition
| an imaginary horizontal line on which the bottom of all uppercase characters and the bas of all lowercase characters fall or rest. |
|
|
Term
|
Definition
a method used for storing a computer graphic file that contains dot-by dot representations of the original graphic image.
|
|
|
Term
|
Definition
| page that extends beyond the trim makrs on the page |
|
|
Term
|
Definition
| the main portion of copy on the page |
|
|
Term
|
Definition
| The purpose of a brochure is to inform, promote, educate, or sale. Can be folded in a number of different ways. |
|
|
Term
|
Definition
| a typographic character or symbol, such as a circle or diamond, that appears in front of each item in a list of items when one item is not emphasized over another. |
|
|
Term
|
Definition
| Lines with handles appearing at the top and bottom of an image when it is selected. |
|
|
Term
|
Definition
| elimiantes the unprofessional and sometimes awkward scribbling of your name, title, company, or organizaion name, address, telephone number, fax number and e-mail address. |
|
|
Term
|
Definition
| identifies the author of an article |
|
|
Term
|
Definition
| a color model used to identify a color as a percentage of teh colors cyan, magenta, yellow, and black |
|
|
Term
|
Definition
| A publication should have uniformity from page to page in fonts, color, margins, and design elements. |
|
|
Term
|
Definition
| difference degrees of lightness and darkness on the page. Also, ysed as an organizational aid so that the reader can distinctly identify the organization of the publication. |
|
|
Term
|
Definition
|
|
Term
|
Definition
| a program setting that takes effect each time you start the program |
|
|
Term
|
Definition
| the lowercase letters that fall below the baseline, as in characters g, j, p, and q |
|
|
Term
|
Definition
| the principle of design stating that every item should have a visual connection with something else on the page. |
|
|
Term
|
Definition
| established by organizing a positioning element in such a way that reader's eyes are drawn through the text and to particular words or images that the designer wishes to emphasize. |
|
|
Term
|
Definition
| a design element in which a letter usually the first letter of a pragraph is much larger font size and embedded into the surrouding text. |
|
|
Term
|
Definition
| Acronym for desktop publishing |
|
|
Term
|
Definition
| a mock-up of a publication used mostly in brochures to avoid confusion about the brochure page layout and the panel reference numbers. |
|
|
Term
|
Definition
| a long line the width of the letter m, that is used to show a pause or a break in a sentence such as "I-- I won the sweepstakes! |
|
|
Term
|
Definition
| a line that is slightly longer than a hyphen and is used in place of the word to or through such as A-Z |
|
|
Term
|
Definition
| an option for working with pages that will face each other on the printed publicaion side by side. |
|
|
Term
|
Definition
| a pattern, color, or tint applied to the inside of a closed object. |
|
|
Term
|
Definition
| the center of interest on a page or set of facing pages, created by using color, contrast and proportion. |
|
|
