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| this technique tries to persuade everyone to join in and do the same thing |
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| an important person or famous person endorses a product |
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| good feelings, looks, or ideas are transferred to the person for whom the product is intended |
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| the product name, keyword, or phrase is repeated several times |
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| negative words are used to create an unfavorable opinion of the competition in the viewer's mind |
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| the viewer is lead to believe that one product is better than another, although no real proof is offered |
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| this technique taps into certain emotions, such as happiness, sadness, or excitement |
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| the consumer laughs, but he/she receives little information about the product |
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| large outdoor advertising sign found along highways or on buildings |
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| person or group of people who buy products or services |
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| the basic idea or theme that sponsors want to communicate to a target audience |
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| promotional message in a magazine or newspaper;uses design, visuals, and text to appeal to a target audience |
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| advertisement of a product or service through its use or placement in a TV show or film |
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| message that persuades the public to take a specific action or adopt a certain viewpoint toward an issue, an organization, or a cause |
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| Pubic Service Announcement (PSA) |
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| ad aired on radio;relies, on music, a sound effects, creative scripts, memorable voices, and effective language |
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| short, memorable phrase used in advertisements;intended effect is for people to remember the slogan and associate it with the product such as Nike's "Just do it" |
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| company or individual that pays to advertise a product or message |
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| specific group a sponsor hopes to persuade;members share characteristics such as age, gender, background, values, or buying habits |
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| angle at which the camera is postioned for a shot;p high angle shots can make a product look small; low angle shots often make a product appear larger or more important |
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| used to convey meanings or call to mind certain feelings; red is associated with warmth and is often used in soup ads to make viewers crave hot soup |
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| selection and arrangement of camera shots in a TV ad to achieve a specific effect |
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| computer generated animation, manipulated video images, and fast and slow motion featured in TV ads; used to capture viewers; attention or make products look more interesting |
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| catchy tune used in TV and radio ads |
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| sounds added to ads during the editing process, such as the sound of a can of soda being opened or the rev of a car engine |
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| unseen commentator or narrator of a TV ad or radio spot; sometimes, actors with memorable voices |
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