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9th Grade
11/06/2013

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Term
business environment
Definition
any social, economic, or political factors that could impact your business including global,national, and industry-related factors.
Term
business to business company
Definition
company that sells to other companies.
Term
business to consumer
Definition
company that sells to individual people.
Term
carrying capacity
Definition
maximum number of companies an industry can support based on its potential customer base.
Term
costumer profile
Definition
detailed description of your target markets characteristics.
Term
demographics
Definition
objective social and economic facts about people.
Term
focus group
Definition
small number of people who are brought together to discuss a particular problem, product, or service.
Term
geographics
Definition
Market segments based on where consumer live or where business are located.
Term
list rental company
Definition
company that provides names and contact information for specific groups of consumers or businesses
Term
market
Definition
group of potential customers people or businesses who are willing an d able tho purchase a particular product or service.
Term
market research
Definition
organized way tp gather and analyze information needed to make decisions.
Term
market segment
Definition
small group of consumers os businesses within a particular market that has one or more things in common.
Term
mass market
Definition
market that includes as many customers as possible.
Term
primary data
Definition
new information that is collected for a particular purpose. it is obtained directly from potential customers.
Term
psychographics
Definition
Term
secondary data
Definition
Term
target market
Definition
limited amount of customers who are most likely to buy a specific product or service.
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