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any social, economic, or political factors that could impact your business including global,national, and industry-related factors. |
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business to business company |
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company that sells to other companies. |
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company that sells to individual people. |
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maximum number of companies an industry can support based on its potential customer base. |
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detailed description of your target markets characteristics. |
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objective social and economic facts about people. |
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small number of people who are brought together to discuss a particular problem, product, or service. |
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Market segments based on where consumer live or where business are located. |
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company that provides names and contact information for specific groups of consumers or businesses |
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group of potential customers people or businesses who are willing an d able tho purchase a particular product or service. |
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organized way tp gather and analyze information needed to make decisions. |
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small group of consumers os businesses within a particular market that has one or more things in common. |
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market that includes as many customers as possible. |
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new information that is collected for a particular purpose. it is obtained directly from potential customers. |
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limited amount of customers who are most likely to buy a specific product or service. |
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