Term
|
Definition
| The development of original products, product inprovements, product modifications, and new brands through the firms own R&D efforts |
|
|
Term
|
Definition
| the systematic search for new-product ideas |
|
|
Term
| The Major stages in new product development p.276 |
|
Definition
| Idea generation- Idea screening- Concept development and testing- Markeing stategy- Business analysis- Product development- Test marketing- Commercialization |
|
|
Term
|
Definition
| Screening new product ideas in order to spot good ones and drop poor ones as soon as possible. |
|
|
Term
|
Definition
| a detailed version of the new-product idea stated in meaningful consumer terms. |
|
|
Term
|
Definition
| Testing new-product concpets with a group of target consumers to find out if the concepts have stong consumer apppeal. |
|
|
Term
| Marketing strategy development |
|
Definition
| Designing an inital marketing stategy for a new product based on the product concept |
|
|
Term
|
Definition
| A review of the sales, costs, and profit projections for a new product to find out whether these factors satify the company's objestives. |
|
|
Term
|
Definition
| developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable product. |
|
|
Term
|
Definition
| The stage of new-product development in which the product and marketing program are tested in more realistic market settings. |
|
|
Term
|
Definition
| Introducing a new product into the market. |
|
|
Term
|
Definition
| introducing a new product into the market |
|
|
Term
| Sequential product development |
|
Definition
| a new-product development approach in which one company department works to complete its stage of the process before passing the new product along to the next department and stage |
|
|
Term
| Simultaneous (or team based) product development |
|
Definition
| an approach to developing new products in which various company departments work closely together, overlapping the steps in the product-development process to save time and increase effectiveness. |
|
|
Term
|
Definition
| The course of a product's sales and profits over its lifetime. In involves five distinct stages: Product develpment stage, introduction, growth, maturity, decline. |
|
|
Term
|
Definition
| A basic and distinctive mode of expression |
|
|
Term
|
Definition
| A currently accepted or popular style in a given field |
|
|
Term
|
Definition
| A temporary period of unusually high cales driven by consumer enthusiasm and immediate product or brand popularity. |
|
|
Term
|
Definition
| The product life-cycle stage in which the new product is first distributed and made available for purchase |
|
|
Term
|
Definition
| The product life-cycle stage in which a products' sales start climbing quickly. |
|
|
Term
|
Definition
| The stage in the product life-cycle in which sales growth slows or levels off. |
|
|
Term
|
Definition
| The product life-cycle stage in which a products sales decline |
|
|
