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Define + Lists
Chapter 20
15
Marketing
Undergraduate 4
10/01/2007

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Term
Consumerism
Definition
An organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers
Term
Environmentalism
Definition
An organized movement of concerned citizens and government agencies to protect and improve peoples living environment
Term
Environmental sustainability
Definition
A manage approach that involves developing strategies that both sustain the environment and produce profits for the company
Term
Enlightened Marketing
Definition
A marketing philosophy holding that a company's marketing should support the best long-run performance of the marketing
Term
Consumer-oriented marketing
Definition
The philosophy of enlightened marketing that holds that the company should view and organize its marketing activities from the consumers point of view
Term
Innovative Marketing
Definition
A principle of enlightened marketing that requires that a company seek real product and marketing improvements
Term
Customer-value Marketing
Definition
A principle of enlightened marketing that holds that a company should put most of its resources into customer value-building marketing investments
Term
Sense-of-mission Marketing
Definition
A principle of enlightened marketing that holds that a company should define its mission in broad social terms
Term
Societal Marketing
Definition
A principle of enlightened marketing that holds that a company should make good marketing decisions by considering the consumers' wants, the company's requirements, the consumer's long-run interests, and society's long run interests
Term
Deficient Products
Definition
Products that have neither immediate appeal not long-run benefits
Term
Pleasing Products
Definition
Products that give high immediate satisfaction but may hurt consumers in the long run
Term
Salutary Products
Definition
Products that have low appeal buy may benefit consumers in the long run
Term
Desirable Products
Definition
Products that give both high immediate satisfaction and high long-run benefits
Term
Brennan de Raad
Definition
In the words of a wise mike miller "the daytrader" or commonly asked "can you give me some stock tips"
Term
Willy Wysong
Definition
Christy's playmate if you know what I mean
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