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Definition
| Electronic collections of information obtained from data sources within the company. |
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Definition
| The systematic collection and analysis of publicly available information about competitors and developments in the marketing environment. |
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Term
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Definition
| The systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation facing an organization. |
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| Figure 4.2 Marketing research process |
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Definition
| defining the problem and research objectives, Developing the research plan for collecting information, Implementing the research plan- collecting and analyzing the data, Interpreting and reporting the findings. |
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Definition
| Marketing research to gather preliminary information that will help define problems and suggest hypotheses. |
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Definition
| Marketing research to better describe marketing problems, situations, or markets, such as the market potential for the product or the demographics and attitudes or consumers. |
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Definition
| Marketing research to test hypotheses about cause and effect relationships |
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Term
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Definition
| Information that already exists somewhere, having been collected for another purpose. |
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Term
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Definition
| Information collected for the specific purpose. |
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Term
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Definition
| Computerized collections of information available from online commercial sources or via the internet. |
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Term
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Definition
| The gathering of primary data by observing relevant people, actions and situations. |
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Term
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Definition
| The gathering of primary data by asking people questions about their knowledge attitudes preferences and buying behavior |
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Term
| Single-Source data systems |
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Definition
| Electronic monitoring systems that link consumers' exposure to television advertising and promotion (measured using television meters) with what they buy in stores (measured using store checkout scanners) |
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Term
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Definition
| The gathering of primary data by selecting matched groups of subjects, giving them different treatments, controlling related factors, and checking for differences in group responses. |
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Term
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Definition
| Personal interviewing that involves inviting 6 to 10 people to gather for a few hours with a trained interviewer to talk about a product, service, or organization. the interviewer "focuses" the group discussion on important issues. |
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Term
| Online marketing research |
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Definition
| Collecting primary data through internet surveys and online focus groups |
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Term
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Definition
| A segment of the population selected for marketing research to represent the population as a whole |
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Term
| Consumer relationship management (CRM) |
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Definition
| The overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. |
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