Shared Flashcard Set

Details

* Davenport Test 2
Ch. 4
42
Communication
Undergraduate 3
10/13/2009

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Cards

Term
TypeFace
Definition
a family of characters that include many sizes and stlyes (Example: Times, Helvetica, Courier)
Term
Font
Definition
a collection of characters of a single size and style belonging to a particular typeface family (ex. Times 12-point italic)
Term
Font Styles
Definition
bold and italic
Term
font style attributes
Definition
underlining and outlining characters
Term
Type sizes are generally expressed in points which is
Definition
a type of measurement
Term
Font size is...
Definition
the distance fromt he top of the capital letters to the bottom of the descenders in letters such as g and y
Term
leading
Definition
space below the descender (letters like y or g) and sometimes above. (space between one line and the next)
Term
Character Metrics-
Definition
the general measurments applied to individual characters
Term
Kearning
Definition
the spacing between character pairs
Term
tracking
Definition
the space between individual characters
Term
intercap
Definition
placing an uppercase letter in the middle of a word
Term
serif
Definition
the little "feet" hanging off letters (Times New Roman)
Term
sans serif
Definition
text without the little feet (Arial, Veranda, Helvetica)
Term
What type of text is serif fonts generally used for?
Definition
Body text because it helps guide the readers eyes across the line of the text.
Term
San Serif is generally used for..
Definition
headings and bold statements
Term
WYSIWYG
Definition
What you see is what you get
Term
Ransom Note Typography
Definition
using too many different fonts on the same page
Term
Anti-aliasing
Definition
blends the colors along the edges of the letters (called dithering) to create a soft transition between the letter and its background
Term
dithering
Definition
is and effect used in anti-aliasing. It blends the colors along the edges of the letters
Term
aliased text
Definition
not smoothed around edges
Term
white space
Definition
roomy blank area's
Term
Text links are also known as
Definition
anchors
Term
cascading style sheet (CSS)
Definition
A method of page layout in HTML that offers detailed control of the text and other styles (a separate file that defines that attributes of text displayed on a webpage)
Term
tags
Definition
are used in HTML they are the < > that frame your command
Term
dynamic HTML?
Definition
uses cascading style sheets to define choices?
Term
What is a problem that may arise if you anti-alieace a font on a light background and then copy and paste it onto a dark background
Definition
The "smoothing" pixels that blend the text into the background will copy over with the text. As a result, the dark background will make he text outline visible.
Term
Jaggies
Definition
the jagged edges of alienaced text
Term
foundry
Definition
a place where typefaces are created
Term
American Standard Code for Information Interchange (ASCII)??? Ask- how in depth we need to know this
Definition
the character coding system most commonly used by computer systems in the U.S. (numbers are code for letters)?
Term
a byte contains how many bits?
Definition
contains 8 bits
Term
Unicode
Definition
worldwide effort to include the characters from all known languages ad alphabets in a standards-based methodology for display and printing
Term
script
Definition
used by unicode to describe the shared symbols of a language unified into a collection of symbols
Term
font substitution
Definition
the idea that if you move your project to another platform and the text isn't on the computer you must subtitute the font for one that the target computer has
Term
font mapping
Definition
specifying an appropriate matching font when crossing platforms
Term
when crossing platforms, the characters must match too. sometimes people turn the image into a bitmap and bring it over that way they avoid font and character issues. the bad thing is it cannot be edited once it's a bitmap
Definition
Term
Adobe's PostScript (1985)
Definition
page description and outline font language by Apple. It changed print quality and allowed for Laser printers. It was much faster than the old method of printing
Term
PostScript
Definition
a method of describing an image using mathematical constructs (Bezier Curves). Because each PostScript character is a mathematical formula, it can easily be scaled to larger or smaller sizes and still look good
Term
What are the 2 types of PostScript fonts?
Definition
Type 3: the older one and was developed for output to printers
Type 1: there are over 6,000 different types of type 1 typefaces. Type 1 fonts also include "hints"- special instructions for grid-fitting to help improve resolution. Hints can apply to a font in general or to specific characters at a particular resolution
Term
TrueType
Definition
An outline font method thatcame out after PostScript and was made by a joint effort between Apple and Microsoft.
Term
Post Script and Typeface prevent..?
Definition
Jaggies
Term
Localization
Definition
translating or designing multimedia (or any computer-based material) into a language other than the one in which it was origionally written.
Term
character entities
Definition
the characters that make up an alphabet recognizable to web browsers according to the ISO-Latin-1 standards. They are indicated by a word or numbers prefixed by an ampersand and followed by a semi-colon
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