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| Records of salespeople’s meetings or contacts with customers |
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| The physical and social characteristics of the population |
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| Too much data and/or data that comes too fast to process at one time |
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| One of the groups into which the total market is divided |
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| An organization’s portion of the total industry sales in a specific market |
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| A breakdown of market share data that allows a company to measure its sales performance against those of its competitors |
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| Facts and figures that have been collected specifically for the problem or project at hand |
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Any person or business with the potential to purchase a good, service, or idea;
qualified lead |
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| An itemized statement of money owed for a good or service |
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| A breakdown of sales volume data that allows a company to measure its actual sales against a number of different criteria |
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| Facts and figures that have been collected for purposes other than the project at hand |
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