Shared Flashcard Set

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Dashboard 06/17/2016
Study Guide
17
Marketing
Professional
06/16/2016

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Cards

Term
What is solution selling?
Definition
It's a sales methodology. Rather than promoting an existing product, the sales person focuses on the customers' pan and addresses the issue with our offerings
Term
What is the purpose of Solution selling?
Definition
Maximize our customer's value by impacting our bottom line
Term
What is the benefit of solution selling for employee branch & Customer?
Definition
The employees get more points to hit their mins

The branch gets more points to hit their monthly goal

The Customer gets awesome products that fit their needs
Term
What is the Definition of a core product?
Definition
Any product or service that has a point value. They are the building blocks of our customer's relationship with TCF
Term
List 6/8 Core Products
Definition
DDA, SAV/ MM, CD/IRA, Credit Card, Zeo SAV, ZEO Prepaid, Closed Loan, 1330/4330, Cross Sell
Term
What is the definition of Companion Products?
Definition
Easily sold product or service that has no point value but adds to the customer relationship with TCF
Term
What is the definition of Buffer Products?
Definition
A product or service that requires a higher degree of salesmanship and they have no point value but they add to the customer relationship with TCF Buffer = tougher
Term
List 5/7 Buffer Products
Definition
Checks, Loan Referral, RTRA, ODP, Direct Deposit, ZEO Suite, Mobile Banking
Term
What are the scoring Standards for the Best Fit/ Solutions Sold?
Definition
Excellent (9-10), Great (8) Good (6-7) , Needs Improvement (5 and below)
Term
What is the region contest for the month?
Definition
The Branch with the most Excellent scores, compared to their checking goal winds a family fun pack to water world. Tie Breaker is Loan Referrals
Term
What is the Branch Contest?
Definition
The person with the most 25+ potential points min of 10 gets a $25 Visa Gift Card
Term
5 Products of Zeo
Definition
Check cashing, Prepaid Debit Card, Money Transfer/ Bill Payment, Money Orders, ZEO Savings
Term
ZEO check cashing fees.
Definition
Min =$1.00

Gov., Treasury, & Printed Payroll=1%

Other= 3%
Term
Prepaid Card Fees
Definition
Month Main. =4

Paper Statement = 4

Purchase = 4

Replacement Card = 4

Non TCF ATM =3
Term
What is the fee for a MO through Zeo?
Definition
Same as TCF $5
Term
Which ZEO products have a point value?
Definition
Savings and GPR
Term
Solutions for Improvement?
Definition
Loan Referrals, Credit Card Applications, Check Ordering
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