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Cultivation Theory
Cultivation Theory
12
Communication
Undergraduate 1
04/04/2012

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Term
Institutional process analysis
Definition
Scholarship that penetrates behind the scenes of media organizations in an effort to understand what policies or practices might be lurking there
Term
Message system analysis
Definition
Scholarship that involves careful, systematic study of TV content, usually employing content analysis as a research method
Term
Dramatic violence
Definition
The overt expression or serious threat of physical force as part of the plot
Term
Cultivation analysis
Definition
research designed to find support for the notion that those who spend more time watching Tv are more likely to see the "real world" through TV's lens
Term
Accessibility principle
Definition
When people make judgements about the world around them, they rely on the smallest bits of information that come to mind most quickly
Term
Mainstreaming
Definition
The blurring, blending, and bending process by which heavy TV viewers from disparate groups develop a common out-look through constant exposure to the same images and labels
Term
Mainstreaming
Definition
The blurring, blending, and bending process by which heavy TV viewers from disparate groups develop a common out-look through constant exposure to the same images and labels
Term
Resonance
Definition
The condition that exists when viewers' rea;-life environment is like the world of TV; these viewers are especially susceptible to TV's cultivating power.
Term
Heavy viewers
Definition
TV viewers who report that they watch at least four hours per day; television types
Term
Cultivation differential
Definition
The difference in the percentage giving the "television answer" within comparable groups of light and heavy TV viewers
Term
Meta-analysis
Definition
A statistical procedure that blends the results of multiple empirical and independent research studies exploring the same relationship between two variable (e.g. TV viewing and fear of violence)
Term
Mean world syndrome
Definition
The cynical mindset of general mistrust of others subscribed to by heavy TV viewers
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