Term
Institutional process analysis |
|
Definition
Scholarship that penetrates behind the scenes of media organizations in an effort to understand what policies or practices might be lurking there |
|
|
Term
|
Definition
Scholarship that involves careful, systematic study of TV content, usually employing content analysis as a research method |
|
|
Term
|
Definition
The overt expression or serious threat of physical force as part of the plot |
|
|
Term
|
Definition
research designed to find support for the notion that those who spend more time watching Tv are more likely to see the "real world" through TV's lens |
|
|
Term
|
Definition
When people make judgements about the world around them, they rely on the smallest bits of information that come to mind most quickly |
|
|
Term
|
Definition
The blurring, blending, and bending process by which heavy TV viewers from disparate groups develop a common out-look through constant exposure to the same images and labels |
|
|
Term
|
Definition
The blurring, blending, and bending process by which heavy TV viewers from disparate groups develop a common out-look through constant exposure to the same images and labels |
|
|
Term
|
Definition
The condition that exists when viewers' rea;-life environment is like the world of TV; these viewers are especially susceptible to TV's cultivating power. |
|
|
Term
|
Definition
TV viewers who report that they watch at least four hours per day; television types |
|
|
Term
|
Definition
The difference in the percentage giving the "television answer" within comparable groups of light and heavy TV viewers |
|
|
Term
|
Definition
A statistical procedure that blends the results of multiple empirical and independent research studies exploring the same relationship between two variable (e.g. TV viewing and fear of violence) |
|
|
Term
|
Definition
The cynical mindset of general mistrust of others subscribed to by heavy TV viewers |
|
|