Term
Consumer behavior versus consumption |
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Definition
consumer behavior - set of value-seeking activities that take place as people go about addressing realized needs
consumptionprocess by which goods, services, or ideas are used and transformed into value
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Term
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Definition
| the set of value seeking activities that take place as people go about addressing realized needs |
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Term
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Definition
-process by which goods, services or ideas are used and transformed into value
-the actions involved in acquiring and using a product |
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Definition
| the way a customer goes about addressing a recognized need |
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Term
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Definition
| acting out of the decision to give something up in return for something of greater value |
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Definition
| negative result of consumption |
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Definition
| positive result of consumption |
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Term
| consumer behavior as a field of study |
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Definition
| study of consumers as they go about the consumption process; the science of studying how consumers seek value in an effort to address real needs |
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Term
| consumer (customer) orientation |
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Definition
| a way of doing business in which the actions and decision making of the institution prioritize consumer value and satisfaction above all other concerns |
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Term
| consumer behavior perspectives |
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Definition
consumer orientation
market orientation
relationship marketing |
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