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| A relatively permanent change in behavior caused by experience |
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| Process by which stimuli are selected, organize, and interpret it. |
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| Immediate response of sensory receptors (eyes, ears, nose, mouth, fingers) to such basic stimuli as light color, sound, colors and textures. |
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| Repeat purchasing behavior that Reflects a conscious decision to continue buying the same brand. |
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| color combinations that become strongly associated with a corporation |
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| A Japanese philosophy that translates customers feelings into design elements. |
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| The desire to choose New Alternatives over more families ones. |
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| Norm that regulates how we conduct our every day lives. |
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| Descriptive model of how people make choices in terms of gains and losses |
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| JFK Declaration of Consumer Rights 1962 |
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| Inform, safety, and choice |
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| Process whereby rewards provided by the environment strength and responses to stimuli inappropriate behavior is learned. |
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| Process whereby the environment weekends to stimuli so that inappropriate behavior is Avoided. |
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| Unsystematic acquisition of objects in contrast to collecting |
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| Systematic acquisition of a particular object or sets of objects or set of objects. |
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| Levels of Abstract Models |
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| Basic, subordinate, ordinate and sub |
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| The Gestalt principle that describes how consumers tend to group objects that share similar physical characteristics. |
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| The promotion of causes and ideals (social products) such as energy conservation, charities and population control. |
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| The way members of a culture adapt to their physical habitat. |
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| Conscientious Consumerism |
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| A new value that combines a focus on personal hell with the concern for global health. |
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| The purchase and prominent display of luxury goods to provide evidence of a consumer's ability to afford them. |
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| A research perspective that relies on principles of the scientific method and assumes that a single reality exists; events of the world can be objectively measured; on the causes of behavior can be identified, manipulative, and predicted. |
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| Non-Compensatory Decision Rule |
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| Decisions or shortcuts a consumer makes when a product with a low standing on one attribute cannot make up for the position by being better on another attribute. |
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| Consumer's that participate in Compulsive Consumption |
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| The process of injecting gaming elements into task that might otherwise be boring or routine. |
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| Online games merged with interactive advertisements that let companies target specific types of consumers. |
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| Different types of thresholds |
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| Secondary Markets that products are sold on |
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| Craigslist, flea markets and underground (30% of the GNP or less) |
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| Signed in 2001 "Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism Act of 2001". |
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| Foreign Corrupt Practices |
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| 1977, unlawful for certain classes of persons and entities to make payments to foreign government officials to assist in obtaining or retaining business. Also contains an anti-bribery clause. |
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| Rules discovered as we interact with others |
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| The Collection and analysis of extremely large datasets to identify patterns of behavior in a group of consumers. Loyalty cards (collecting data) |
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| A bitter Sweet emotion; the past is viewed with sadness and longing; many "classic" products appeal to consumers memories of their younger days. |
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| The process whereby meanings are assigned to stimuli. |
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| The process by which stimuli are selected, organize, and interpreted. |
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| Process of transforming information from a difficult to understand format to one that is easier to understand. |
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| The process in which information from short-term memory enters into long-term memory in a recognizable form. |
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| Theory using a bell to make the dog salivate |
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| An idea or set of ideas in which a person is aware of their environment and strives To do their duty. |
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| The perspective that much of consumer’s behavior resembles actions in a play |
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| Concept that focuses on biological needs to produce unpleasant states of arousal. |
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| A norm that controls basic behaviors, such as division of labor in the household |
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| Norms that regulate how we conduct our everyday lives |
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| Properties of a stimulus that evokes a schema that leads us to compare the stimulus to other similar ones we encounter in the past. |
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| Cues in the environment that make us more likely to react in a certain way even though were unaware of these influences. Apple or IBM logo |
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| An organizations use of elements in the marketing mix to influence the consumer's interpretation of her products meaning vis-a-vis competitors |
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| The learning of a desired behavior over time by rewarding intermediate actions until the final result is obtained. |
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| Imitating the behavior of others |
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| Stage at which a person returns to society with the new status i.e. college student home on spring break or a veteran returning back home from deployment. |
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| Emphasizes that human reason is supreme and that there is a single, objective truth that science can discover. |
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| Encourages us to stress the function of objects, to celebrate technology, and to regard the road as a rational, ordered place with a clearly defined past, present, and future. |
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