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Definition
| The process of selecting, organizing, and interpreting sensations into a meaningful whole |
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| The act of deliberately or accidentally coming into contact with stimuli |
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| The allocation of mental capacity to a stimulus |
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| Responses of the sensory receptors to a stimulus and transmission of this information to the brain |
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Definition
| The unavailability to perceive all stimuli competing for ones attention |
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Definition
| The ability to disregard much of the stimulation one receives |
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Definition
| A tendency of people to ignore media and ads that address topics that are unimportant to them |
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Definition
| A tendency of individuals to heed information that interests them and to avoid information that is irrelevant |
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Definition
| A tendency to block threatening or contradictory stimuli from extensive conscious processing |
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Definition
| A tendency to perceive more readily information that is consistent with ones needs and beliefs |
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Definition
| Combining perceived stimuli with our prior learning, experience, expectations, and intentions to derive their meaning |
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| Indifference to a stimulus to which one has become accustomed |
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Definition
| The physical characteristics of an object such as its size, color, and shape that produce a physiological impulse in an individual |
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Definition
| Qualities of individuals such as their needs, interests, and experiences that influence their interpretation of the impulse |
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Definition
| An organized grouping of data inputs |
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Definition
| Lowest intensity level at which one can detect a stimulus |
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Definition
| A point beyond which intensity increases of a stimulus produce no greater sensation |
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Term
| Differential Threshold (JND) |
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Definition
| The smallest increment in the intensity of a stimulus that one can detect |
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Definition
| Are environmental circumstances that constitute the context within which purchases occur |
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Definition
| A modern view that we perceive cohesive wholes and formulate total impressions rather than note solitary stimuli |
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Definition
| Our tendency to perceive a complete object even through some parts are missing |
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Definition
| Our tendency to perceive large data chunks rather than small units |
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Definition
| Objects or figures are perceive in relationship to background |
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| Perceptual Categorization |
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Definition
| The tendency to group somewhat similar objects together |
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Definition
| Cues that we rely on to place products into categories |
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Definition
| Our tendency to compare brands in a products category to the categories leading brand |
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Definition
| Beliefs used on prior experience that a person assigns to products or stores |
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Definition
| Generalized impressions we form about products, brands, or stores to simplify shopping |
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Definition
| A structure for evaluating and interpreting incoming information |
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Definition
| Appropriate behaviors or steps that we expect to go through in order to perform a familiar task |
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Definition
| The process by which we visualize sensory information in our working memory |
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Definition
| The added value that a brand name brings to a product beyond the times functional value |
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