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Definition
| an inner state of arousal that provides energy needed to achieve a goal |
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Definition
| processing information in a way that allows consumers to reach the conclusion that they want to reach |
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Definition
| self reported arousal or interest in an offering, or decision |
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Term
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Definition
| long term interest in an offering, activity, or decision |
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Term
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Definition
| temporary interest in an offering, activity, or decision, often caused by situational circumstances |
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Definition
| interest in thinking about and learning information pertinent to an offering, a activity or decisions |
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Definition
| interest in expending emotional energy and evoking deep feelings about an offering, activity, or decision. |
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Term
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Definition
| interest in certain decisions and behaviors. |
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Term
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Definition
| something that has a direct bearing on the self and has potentially significant consequences on our lives |
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Definition
| our mental view of who we are |
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Definition
| beliefs about what is right |
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Definition
| an internal state of tension caused by disequilibrium from an ideal physical/psychological state |
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Term
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Definition
| needs that motivate the search for offerings that solve consumption related problems |
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Definition
| needs that relate to how we perceive ourselves , by others, how we relate to others and the esteem in which we are held by others |
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Definition
| needs that relate to sensory pleasure |
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Term
| approach-avoidance conflict |
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Definition
| a feeling of conflictedness about acquiring or consuming an offering that fulfills one need but fails to fulfill another |
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Term
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Definition
| a feeling of conflicttedness about which offer to acquire when each fulfills a different important need |
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Term
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Definition
| which offering to acquire when neither can satisfy an important but different need |
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Definition
| outcomes we would like to achieve |
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Term
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Definition
| theory of emotion that proposes that emotions are based on an individuals assessment of a situation and its relevance to his goals |
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Term
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Definition
| the extent to which the consumer is uncertain about the consequences of an action |
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Definition
| uncertainty about whether the offering will perform |
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Definition
| potential to create financial harm |
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Definition
| potential to create physical harm |
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Definition
| do harm to ones social standing |
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Definition
| potential to create negative emotions or psychological harm |
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Term
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Definition
| uncertainties over the length of time consumers must invest in buying, using, or disposing of the offering. |
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