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Consumer Behavior
WMU Consumer Behavior test #1 Barb M. ch. 1-5
56
Marketing
Undergraduate 4
10/04/2011

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Term
demographics
Definition
descriptive characteristics of a population
(age, gender, income, or occupation)
Term
Psychographics
Definition
aspects of a person's lifestyle and personality.
Term
(online) Consumption Communities
Definition
where members share opinions and recommendations about anything from barbie dolls to iphone Apps.
Term
market segmentation strategies
Definition
targeting a brand only to specific groups of consumers rather than to everybody even if it means that other consumers who don't belong to this target market aren't attracted to that product.
Term
exchange
Definition
a transaction in which two or more organizations or people give and receive something of value is an integral part of consumer behavior, the expanded view emphasizes and entire consumption process, which includes the issues that influence the consumer before during and after a purchase.
Term
consumer
Definition
person who identifies a need or desire makes a purchase, and then disposes of the product during the 3 s stages in the consumption process.
Term
heavy users
Definition
faithful customers
Term
relationship marketing
Definition
creating relationships between brands and consumers that last a lifetime.
Term
database marketing
Definition
involves tracking specific consumers' buying habits very closely and crafting products and messages tailored precisely to people's wants and needs based on this information.
Term
popular culture
Definition
consisting of the music, movies, sports, books celebrities and other forms of entertainment the mass market consumes, is both a product of inspiration for marketers.
Term
consumer-generated content
Definition
where everyday people voice their opinions about products, brands, and companies on blogs, podcasts, and social networking sites such as facebook and myspace & youtube
Term
web 2.0
Definition
social interactive medium from its original roots as a form of one way transmission from producers to consumers.
Term
role theory
Definition
takes the view that much of consumer behavior resembles actions in a play.(each consumer has lines props and and costumes necessary to put on a good show. )
Term
self-concept attatchemtn
Definition
the product helps to establish the user's identity
Term
nostalgic attatchment
Definition
the product serves as a link with a past self
Term
interdependence
Definition
the product is a part of the user's daily routine
Term
love
Definition
the product elicits emotional bonds of warmth passion or other strong emotion.
Term
global consumer cultureone
Definition
one which unites people around the world by their common devotion to brand-name consumer goods, movie stars, celebs and leisure activities.
Term
U-commerce
Definition
the use of ubiquitous networks that will slowly but surely become a part of us, whether in the form of wearable computers or customized advertising beamed to us on our cell phones.
Term
RFID Tag
Definition
a computer chip that communicates with a network (many products contain this already)
Term
B2C e-commerce
Definition
business selling to consumers
Term
c2c e-commerce
Definition
consumers selling to consumers
Term
consumerspace
Definition
an environment where individuals dictate to companies the types of products they want and how, when and where they want to learn about them.
Term
need
Definition
basic biological motive
Term
want
Definition
one way that society has taught to satisfy the need.
Term
economics of info perspective
Definition
advertising is an important source of consumer information
Term
culture jamming
Definition
a strategy to disrupt efforts by the corporate world to dominate our cultural ladscape
Term
transformative consumer research (TCR)
Definition
promotes research projects that include the goal of helping people or bringing about social change.
Term
shrinkage
Definition
inventory and cash losses from shoplifting
Term
anticonsumption
Definition
when people deliberately deface or mutilate products and services.
Term
exposure
Definition
occurs when a stimulus comes within range of someone’s sensory receptors
Term
Psychophysics
Definition
science that focuses on how the physical environment is integrated into our personal, subjective world
Term
Absolute threshold:
Definition
the minimum amount of stimulation that can be detected on a given sensory channel
Term
differential threshold
Definition
The ability of a sensory system to detect changes or differences between two stimuli
Term
Semiotics:
Definition
correspondence between signs and symbols and their role in the assignment of meaning
Term
Marketing messages have three basic components:
Definition
Object: product that is the focus of the message
Sign: sensory image that represents the intended meanings of the object
Interpretant: meaning derived
Term
brand perceptions
Definition
functional attributes+symbolic attributes
Term
learning
Definition
a relatively permanent behavior caused by experience
Term
classical conditioning
Definition
a stimulus that elicits a response is paired with another stimulus that initially does not elicit a response on its own.
Term
instrumental conditioning
Definition
the individual learns to perform behaviors that produce positive outcomes and to avoid those that yield negative outcomes.
Term
when exposure decreases
Definition
extinction occurs
Term
advertising wear out
Definition
occurs when there is too much exposure
Term
imitating other's behavior
Definition
attention, retention, production process, motivation, observational learning
Term
memory
Definition
acquiring info and storing it over time so that it will be available when needed
Term
info processing approach
Definition
external inputs->encoding->storage->Retrieval
Term
motivation
Definition
refers to the process that leads ppl to behave as they do (when a need is aroused)
Term
utilitarian need
Definition
a desire to achieve some functional or practical benefit
Term
hedonic need
Definition
an experiential need, involving emotional responses or fantasies
Term
inertia
Definition
consumption at a low end of involvement, decisions made out of habit (lack of motivation)
Term
value
Definition
a belief that some condition is preferable to its opposite
Term
value
Definition
a belief that some condition is preferable to its opposite
Term
core values
Definition
shared within a culture
Term
enculturation
Definition
learing the beliefs and values of one's own culture
Term
acculturation
Definition
learning the value system and behaviors of another culture
Term
symbolic interactionism
Definition
relationships with others play a large part in forming the self
Term
androgyny
Definition
possession of both masculine and feminine traits
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