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the accumulation of of shared meanings, rituals, norms, and traditions among the members of an organization/society |
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the way a system adapts to it habitat |
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The way people maintain an orderly social life |
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the mental characteristics of a people and the way they relate to their enviroment and social groups |
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Four Dimensions that account for culutral variability |
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1. Power Distance
2. Uncertainty Avoidence
3. Masculinity/femininity
4. Individualism |
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people subordinate their personal goals to those of a stable in-group. |
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attach more importance to personal goals-people are more likely to change memberships when the demands of the group become to costly |
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custom, more, conventions |
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a norm people handed down that controls basic behaviors, such as a division of labor |
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custom with a strong moral overtone. "Taboo" |
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norms regarding the conduct of everyday life |
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a story with symbolic elements that represents a culture's ideals. Story focuses on some kind of conflict between two opposing force-outcome serves as a moral guide. Reduces Anxiety |
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Myths serve as four functions |
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Metaphysical
Cosmological
Sociological
Pychological |
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stories involving two opposing ends of some dimension. |
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a myth that is common to many cultures |
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a set of multiple, symbolic behaviors that occurs in a fixed sequence and is repeated periodically |
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Brands closely linked to our rituals |
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items needed to perform rituals |
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sequences of behaviors that aid in the transition from the private self to the public self and back again |
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Gestation
Presentation
Reformulation |
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rituals we perform to mark a change in social status |
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objects and events that are ordinary or everyday |
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occurs when we 'set apart' objects and events from normal activities and treat them with respect or awe |
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occurs when we remove a sacred item or symbol from its special palce or duplicate it in mass quantities |
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occurs when ordinary objects, events, and people take on a sacred meaning |
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the systematic acquisition of a particular object or set of objects |
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