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Consumer Behavior Chapter 16
N/A
26
Marketing
Undergraduate 3
01/12/2010

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Term
Culutre
Definition
the accumulation of of shared meanings, rituals, norms, and traditions among the members of an organization/society
Term
Ecology
Definition
the way a system adapts to it habitat
Term
Social Structure
Definition
The way people maintain an orderly social life
Term
Ideology
Definition
the mental characteristics of a people and the way they relate to their enviroment and social groups
Term
Four Dimensions that account for culutral variability
Definition

1. Power Distance

2. Uncertainty Avoidence

3. Masculinity/femininity

4. Individualism

Term
Collectivist Culutres
Definition
people subordinate their personal goals to those of a stable in-group.
Term
Individualist Culutures
Definition
attach more importance to personal goals-people are more likely to change memberships when the demands of the group become to costly
Term
Crescive Norms
Definition
custom, more, conventions
Term
custom
Definition
a norm people handed down that controls basic behaviors, such as a division of labor
Term
more
Definition
custom with a strong moral overtone. "Taboo"
Term
Conventions
Definition
norms regarding the conduct of everyday life
Term
Myth
Definition
 a story with symbolic elements that represents a culture's ideals. Story focuses on some kind of conflict between two opposing force-outcome serves as a moral guide. Reduces Anxiety
Term
Myths serve as four functions
Definition

Metaphysical

Cosmological

Sociological

Pychological

Term
Binary Opposition
Definition
stories involving two opposing ends of some dimension.
Term
Monomyth
Definition
a myth that is common to many cultures
Term
Ritual
Definition
a set of multiple, symbolic behaviors that occurs in a fixed sequence and is repeated periodically
Term
Fortress Brands
Definition
Brands closely linked to our rituals
Term
Ritual Artifacts
Definition
items needed to perform rituals
Term
Grooming Rituals
Definition
sequences of behaviors that aid in the transition from the private self to the public self and back again
Term
Gift Giving Stages
Definition

Gestation

Presentation

Reformulation

Term
Rites of Passage
Definition
rituals we perform to mark a change in social status
Term
Profane Consumption
Definition
objects and events that are ordinary or everyday
Term
Sacred Consumption
Definition
occurs when we 'set apart' objects and events from normal activities and treat them with respect or awe
Term
Desacralization
Definition
occurs when we remove a sacred item or symbol from its special palce or duplicate it in mass quantities
Term
Sacralization
Definition
occurs when ordinary objects, events, and people take on a sacred meaning
Term
Collecting
Definition
the systematic acquisition of a particular object or set of objects
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