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Consumer Behavior Ch. 5 Key Words
key words and definitions
30
Marketing
Undergraduate 3
02/08/2011
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Term
Actual Self
 Definition
a person's realistic appraisal of his or her qualities
Term
Agentic Goals
 Definition
an emphasis on self-assertion and mastery, often associated with traditional male gender roles
Term
Androgyny
 Definition
the possession of both masculine and feminine traits
Term
Avatars
 Definition
a cyberspace presence represented by a character that you can move around inside a visual, graphical world
Term
Body Cathexis
 Definition
Term
Body Image
 Definition
Term
Bromance
 Definition
Term
Communal Goals
 Definition
Term
Computer-Mediated Environments
 Definition
Term
Contemporary Young Mainstream Female Achievers (CYMFA)
 Definition
Term
Cosplay
 Definition
Term
Extended Self
 Definition
Term
Fantasy
 Definition
Term
Gender-Bending Produts
 Definition
Term
Group Dieting
 Definition
Term
Ideal of Beauty
 Definition
Term
Ideal Self
 Definition
Term
Identity Marketing
 Definition
Term
Impression Management
 Definition
Term
Looking-Glass Self
 Definition
Term
Masculinism
 Definition
Term
Metrosexual
 Definition
Term
Self-Concept
 Definition
Term
Self-Image Congruence Models
 Definition
Term
Sexting
 Definition
Term
Sex-Typed Traits
 Definition
Term
Symbolic Interactionism
 Definition
Term
Symbolic Self-Completion Theory
 Definition
Term
Ubersexual
 Definition
Term
Virtual Identities
 Definition
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