Term
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Definition
| the process of learning the beliefs and behaviors endorsed by another culture |
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Term
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Definition
| an application that blends online and off-line clues and encourages players to collaborate to solve a puzzle |
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Term
| Approach-Approach Conflict |
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Definition
| a person must choose between two desirable alternatives |
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Term
| Approach-Avoidance Conflict |
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Definition
| a person desires a goal but wishes to avoid it at the same time |
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Term
| Avoidance-Avoidance Conflict |
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Definition
| a person must choose between two undesirable alternatives |
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Term
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Definition
| the impact human activities have on the environment in terms of the amount of greenhouse gases they produce; measured in units of carbon dioxide |
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Term
| Conscientious Consumerism |
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Definition
| a new value that combines a focus on personal health with a concern for global health |
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Term
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Definition
| common general values held by a culture |
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Term
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Definition
| a cultural value that emphasizes being open to the world and striving for diverse experiences |
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Term
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Definition
| items that command fierce consumer loyalty and devotion |
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Term
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Definition
| the desire to satisfy a biological need in order to reduce physiological arousal |
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Term
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Definition
| concept that focuses on biological needs that produce unpleasant states of arousal |
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Term
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Definition
| the process of learning the beliefs and behaviors endorsed by one's own culture |
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Term
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Definition
| prioritizing the needs of the individual above those of the group |
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Term
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Definition
| the perspective that behavior is largely "pulled" by expectations of achieving desirable outcomes, or positive incentives, rather than "pushed" from within |
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Term
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Definition
| situation in which consumers are truly involved with a product, an ad, or a web site |
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Term
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Definition
| a consumer's desired end state |
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Term
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Definition
| inflated claims about a product's environmental benefits |
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Term
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Definition
| the state of being in which the body is in physiological balance; goal-oriented behavior attempts to reduce or eliminate an unpleasant motivational. state and return to a balanced one |
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Term
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Definition
| the process whereby purchase decisions are made out of habit because the consumer lacks the motivation to consider alternatives |
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Term
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Definition
| making things yourself that you used to buy from others |
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Term
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Definition
| goals endorsed because they are needed to achieve desired end states, or terminal values |
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Term
| Interactive Mobile Marketing |
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Definition
| real-time promotional campaigns targeted to consumers' cell phones |
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Term
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Definition
| the motivation to process product related information |
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Term
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Definition
| a technique to uncover consumers' associations between specific attributes and general values |
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Term
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Definition
| identifies consumer segments based on the values members endorse and relates each value to differences in consumption behaviors |
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Term
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Definition
| an acronym for "lifestyles of health and sustainability": a consumer segment that worries about the environment, wants products to be produced in a sustainable way, and who spend money to advance what they see as their personal development and potential |
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Term
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Definition
| the personalization of products and services for individual customers at a mass-production price |
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Term
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Definition
| the importance consumers attach to worldly possessions |
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Term
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Definition
| an internal state that activates goal-oriented behavior |
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Term
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Definition
| the need to be in the company of others |
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Term
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Definition
| the need to control one's environment |
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Term
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Definition
| the need to assert one's individual identity |
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Term
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Definition
| a basic need required to maintain survival of the organism |
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Term
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Definition
| the next generation of barcodes that activate a browser on a smartphone when photographed |
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Term
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Definition
| the need to maintain a secure environment |
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Term
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Definition
| a higher-order need for self-fulfillment and harmony |
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Term
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Definition
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Term
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Definition
| a marketing message that takes the form of a public performance |
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Term
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Definition
| end states desired by members of a culture |
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Term
| Theory of Cognitive Dissonance |
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Definition
| theory based on the premise that a state of tension is created when beliefs or behaviors conflict with one another, people are motivated to reduce this inconsistency and thus eliminate unpleasant tension |
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Term
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Definition
| a belief that some condition is preferable to its opposite |
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Term
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Definition
| a culture's ranking of the relative importance of values |
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Term
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Definition
| people who believe that once basic material needs are satisfied, additional income does not lead to happiness |
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Term
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Definition
| the particular form of consumption chosen to satisfy a need |
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