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| a way to differentiate among fashions in terms of their longevity |
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| online games merged with interactive advertisements that let companies target specific types of consumers |
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| a creation viewed primarily as an object of aesthetic contemplation without any functional value |
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| a format where advertisers showcase their products in longer-form narrative films instead of commercials |
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| a fashion with an extremely long acceptance cycle |
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| the process by which certain symbolic alternatives tend to be jointly chosen over others by members of a society |
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| a pattern of behaviors, attitudes, and opinions that influence all of a person's consumption activities - including attitudes toward advertising, preferred channels of information and purchase, brand loyalty, and price consciousness |
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| a modification of an existing product |
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| a cultural process by which the original meanings of a product or other symbol associated with a subculture are modified by members of mainstream cdulture |
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| a creation valued because of the beauty with which it performs some function; this type of product tends to follow a formula that permits rapid production and it is easier to understand than an art product |
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| foreign influences are absorbed and integrated with local meanings |
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| the grouping of ideas and values that reflect the basic ways members of a society characterize the world |
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| a sequence of media events in which certain roles and props tend to occur consistently |
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| individuals who are responsible for determining the types of messages and symbolism to which members of mass culture are exposed |
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| the process by which some alternatives are selected over others by cultural gatekeepers |
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| Culture Production System |
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Definition
| the set of individuals and organizations responsible for creating and marketing a cultural product |
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| the process whereby a new product, service, or idea spreads through a population |
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| a new product or service that radically changes the way we live |
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| Dynamically Continuous Innovation |
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Definition
| a significant change to an existing product |
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| people who are receptive to new products and adopt them relatively soon, though they are motivated more by social acceptance and being in style than by the desire to try risky new things |
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| an approach to studying for cultures that stresses the unique aspects of each culture |
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| an approach to studying cultures that stresses commonalities across cultures |
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| a very short-lived fashion |
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| the process of social diffusion by which a new style is adopted by some groups of consumers |
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| the diffusion process of a style through three stages; introduction, acceptance and regression |
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| those people and organizations involved in creating symbolic meanings and transferring these meanings to cultural goods |
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| enthusiastic early adopters of high-tech products |
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| Globalized Consumption Ethic |
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Definition
| the global sharing of a material lifestyle including the valuing of well-known multinational brands that symbolize prosperity |
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| a product or lifestyle that is perceived as new by consumers |
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| people who are always on the lookout for novel developments and will be the first to try a new offering |
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| consumers who are exceptionally slow to adopt innovations |
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| the majority of consumers who are moderately slow to adopt innovations |
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| involved, experienced customers who are very knowledgeable about the field |
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| a perspective that uses a medical metaphor to explain how an idea or product enters the consciousness of people over time, much like a virus |
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| act of embedding a product or service link in a video |
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| the process of obtaining exposure for a product by arranging for it to be inserted into a movie, television show, or some other medium |
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| the process whereby elements of popular culture are appropriated by marketers and become integrated into marketing strategies |
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| a country that is adapting from a controlled, centralized economy to a free-market system |
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| the perspective that fashions spread as the result of status symbols associated with the upper classes "trickling down" to other social classes as these consumers try to emulate those with greater status |
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Definition
| an approach to new product development that solicits feedback from end customers well before the company puts a new product on the market |
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