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Definition
| an event that distorts the symbols associated with other holidays |
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Definition
| a defining structural characteristic of many myths in which two opposing ends of some dimension are represented (good v. evil) |
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Definition
| the systematic acquisition of a particular object or set of objects |
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Definition
| cultural orientation that encourages people to subordinate their personal goals to those of a stable in group; values such as self-discipline and group accomplishment are stressed |
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Definition
| when a place or object takes on sacred qualities because of its association with another sacred person or event |
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Definition
| norms that regulate how we conduct our everyday lives |
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Definition
| unspoken rules that govern social behavior |
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Definition
| the values, ethics, rituals, traditions, material objects, and services produced or valued by the members of a society |
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Definition
| a norm that controls basic behaviors, such as division of labor in a household |
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Definition
| the process that occurs when a sacred item or symbol is removed from its special place, or is duplicated in mass quantities and becomes profane as a result |
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Definition
| brands that consumers closely link to rituals; this makes it unlikely they will be replaced |
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Definition
| the events involved in the selection, presentation, acceptance, and interpretation of a gift |
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Definition
| sequences of behaviors that aid in the transition from the private self to the public self or back again |
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Definition
| unsystematic acquisition of objects |
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Definition
| cultural dimension: extent to which the culture values the welfare of the individual versus that of the group |
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Definition
| cultural orientation that encourages people to attach more importance to personal goals than to group goals; values such as personal enjoyment and freedom are stressed |
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Definition
| cultural dimension: degree to which a culture clearly defines sex roles |
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Definition
| a myth with basic characteristics that are found in many cultures |
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Definition
| a custom with a strong moral overtone |
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Definition
| a story containing symbolic elements that expresses the shared emotions and ideals of a culture |
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Definition
| when we attribute sacred qualities to mundane items |
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Definition
| cultural dimension: the way members perceive differences in power when they form interpersonal relationships |
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Definition
| the process of consuming objects and events that are ordinary or of the everyday world |
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Definition
| a culturally learned obligation to return the gesture of a gift with one of equal value |
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Definition
| sacred time marked by a change in social status |
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Definition
| a set of multiple, symbolic behaviors that occur in a fixed sequence and that tend to be repeated periodically |
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Definition
| items used in the performance of rituals |
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Definition
| a process that occurs when ordinary objects, events or people take on sacred meaning to a culture or to specific groups within a culture |
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Definition
| the process of consuming objects and events that are set apart from normal life and treated with some degree of respect or awe |
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Definition
| beliefs that run counter to rational thought or are inconsistent with known laws of nature |
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Definition
| cultural dimension: degree to which people feel threatened by ambiguous situations and have beliefs and institutions that help them to avoid this uncertainty |
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