Shared Flashcard Set

Details

Consumer Behavior Ch.13 Key Words
key words and descriptions
13
Marketing
Undergraduate 3
03/18/2011

Additional Marketing Flashcards

 


 

Cards

Term
Acculturation
Definition
the process of learning the beliefs and behaviors endorsed by another culture
Term
Acculturation Agents
Definition
friends, family, local businesses, and other reference groups that facilitate the learning of cultural norms
Term
Cosplay
Definition
a form of performance art in which participants wear elaborate costumes that represent a virtual world avatar or other fictional character
Term
Deethnicization
Definition
process whereby a product formerly associated with a specific ethnic group is detached from its roots and marketed to other subcultures
Term
Ethnic Subculture
Definition
a self-perpetuating group of consumers held together by common cultural ties
Term
High Context Culture
Definition
group members tend to be close-knit and are likely to infer meanings that go beyond the spoken word
Term
Host Culture
Definition
a new culture to which a person must acculturate
Term
Low Context Culture
Definition
cultures that have strong oral traditions and that are more sensitive to nuance; more literal
Term
Megachurches
Definition
very large churches that serve between 2000 - 20000 congregants
Term
Microcultures
Definition
groups that form around a strong shared identification with an activity or art form
Term
Progressive Learning Model
Definition
the perspective that people gradually learn a new culture as they increasingly come in contact with it; consumers assimilate into a new culture, mixing practices from their old and new environments to create a hybrid culture
Term
Subculture
Definition
a group whose members share beliefs and common experiences that set them apart from other members of a culture
Term
Warming
Definition
process of transforming new objects and places into those that feel cozy, hospitable, and authentic
Supporting users have an ad free experience!