Term
| Lasn argues that our responses to advertising begin at what age? |
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Definition
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Term
| According to the lecture, what is the basic assumption behind the idea of synergy? |
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Definition
| The whole is greater than the sum of its parts. Circulating money, vertically within the company. |
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Term
| According to Seabrook, the traditional way to promote a musical artist is to: |
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Definition
| Begin with a local fan base and gradually grow to global renown. |
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Term
| According to Hayes, why do some young people prefer vinyl records over CDs? |
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Definition
*Visual appeal of the jacket
*The listening experience
*More 'authentic' sound
*Collecting |
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Term
| Queer Eye for the Straight Guy used which of the following types of product placement advertisements? |
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Definition
| PLOT, visual and auditory |
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Term
| How man subjects participated in Bumgarner's study of Facebook and what was the response rate? |
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Definition
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Term
| What was the highest rated use and motivation found in Bumgarner's study of Facebook? |
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Definition
Use: Friend functions
Motivation: Social Utility |
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Term
| According to lecture, "Nuts about Southwest" represents which type of blog? |
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Definition
| Company blog (promotional) |
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Term
| According to Boyd, which property of a "networked public" reflects asynchronous communication and the extend existence of speech acts? |
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Definition
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Term
| According to lecture, the film and video game industries have convergence because: |
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Definition
*Both are produced and marketed on DVD
*Both production costs are up-front
*Both are high-risk
*Both depend on genres and franchises
*Common for top 10 films |
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Term
| According to lecture, as of 2010, the iPod had a market share of: |
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Definition
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Term
| CNN is owned by which media conglomerate? |
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Definition
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Term
| Which of the following is NOT true about DVDs? |
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Definition
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Term
| MTV is owned by which media conglomerate? |
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Definition
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Term
| According to Brookey, the Lord of the Rings; Return of the King video game: |
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Definition
| Cinematic experience/game experience. Play the movie/be the hero. Released before film |
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Term
| Which of these statements is true about demographics of the video game market? |
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Definition
*25% are <18 *60% Male *67% of America
*49% 18-45 *Average age: 34 |
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Term
| Apple's re-branding as a Digital Hub does NOT include which of the following? |
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Definition
| *Not just a computer company *Retailer presence *No livingroom presence |
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Term
| The three largest cable companies do NOT include which of the following? |
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Definition
The three ARE:
Comcast
Time Warner
Cox Comm |
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Term
| Cable, ISP and telephone convergence raises which concerns? |
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Definition
*Privacy (Deep Packet Inspection)
*Piracy (ID theft, internet fraud)
*Service (Vonage 911) |
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Term
| Which provides the highest level of digital connectivity? |
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Definition
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Term
| The first generation DVD format was established through which standard? |
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Definition
| *Single coalition standard |
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Term
| The iPod reflects which business strategy? |
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Definition
| Content sells the hardware |
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Term
| According to Fox, which of these is true of "Salesspeak"? |
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Definition
*Persuasive in nature
*Entertaining, Systematic
*Targeted message |
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Term
| According to Hayes, in what year did CDs surpass LPs as the dominant music medium format? |
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Definition
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Term
| At what point did Steve Jobs join the Disney board: |
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Definition
| 1/2006, when Robert Iger bought Pixar |
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Term
| According to the lecture, which video game company is credited with starting the video game software market? |
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Definition
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Term
| According to Brookey, which of the following is NOT an instance of strategic intertextuality used by Marvel video game producters to appeal to Marvel comic book fans? |
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Definition
| Games link to films and comics |
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Term
| According to the lecture, which of the following was NOT mentioned as a way in which Nintendo's Wii is different from the Xbox 360 and the PS3? |
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Definition
*Interactive
*Focus on people playing, not the games
*Appeals to women/adults |
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Term
| The use of the Wii console in nursing homes illustrates which tactic of the Blue Ocean Strategy? |
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Definition
| create and capture new demand |
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Term
| According to Boyd in "Why Youth (Heart) Social Network Sites," what role does our "culture of fear" play in teenagers use of SNSs? |
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Definition
| Typically overstates the actual dangers and obfuscates real risks in the process. In the end, the space they use is heavily controlled, youth has very little access to public spaces. |
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