Term
Defining Television facts
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Definition
| 1/3 watches the night news broadcasts |
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Term
Assumptions of rhetorical view of media |
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Definition
| Deflection/Reflection of Reality |
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Term
TV Audience Characteristics
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Definition
Viewing is the heaviest during primetime
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Term
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Definition
The A.C Nielson Comapny- The Media Research Division
use audimeters to get their data from the sample, split up by demographic |
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Term
| Defining features of Radio |
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Definition
Drive Time 6-10AM and 3-7PM
Arbitron ratings, stations charge advertisers based on the number of listeners |
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Term
| Defining Features of Newspaper |
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Definition
Defining Features of a Newspaper?
· Diverse content
· Convenient packaging
· Local Coverage
· Historical Record
· Watchdog role
· Fresh news
· Average Adult spends about 26 minutes reading the news per day |
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Term
| Defining Features of Magazines |
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Definition
· Attract specialized audiences
· In tune with and influence trends
Social, Economic and Cultural
· Packaging and format
o Convenient &Portable
o High-quality print & Outstanding graphics
85% read at least 1 per month, 25 minutes a day average, more affluent&educated&members of organizations |
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Term
Defining Features of Internet
& % with access |
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Definition
Defiining Features of the Internet
o 75% of adults have internet access
o Text, audio and video
o Breaks down geographical areas
o Convenience of access |
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Term
| Factors that impact coverage |
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Definition
external factors: access,cost,technology,time&space
internal factors: use of available coverage, covering visual events newsworthy people, avoiding offensive material |
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Term
| Characteristics of Hard News |
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Definition
A report of an event that happened or that was disclosed with in previous 24 hours and treats an issue of ongoing concern. EX Murder, robbery, rape, perpetrator&victim crimes
*Personalized, dramatic, concrete, deviant, linked to bigger issues |
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Term
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Definition
| feauture stories... not objective |
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