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Communications Exam: Ch. 03
Flashcards for Ch 3
28
Communication
Undergraduate 1
04/24/2011

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Cards

Term
What is language?
Definition
A collection of symbols, letters or words with arbitrary meaning to others' words in order to translate them into thoughts of your own; it has three rules: semantics, syntax & pragmatics.
Term
What does it mean to decode?
Definition
The process of assigning meaning to others' words in order to translate them into thoughts of your own.
Term
What are semantics?
Definition
The study of the way humans use language to evoke meaning in others.
Term
What is syntax?
Definition
The way in which words are arranged to form phrases and sentences.
Term
What is pragmatics?
Definition
The study of language as it is used in a social context, including its effect on the communicators.
Term
What does it mean to encode?
Definition
The process of translating your thoughts into words.
Term
What is phatic communication?
Definition
Communication that is used to establish a mood of sociability rather than to communicate information or ideas.
Term
Why are culture and language related?
Definition
Because the transmission of culture occurs through language.
Term
What is the Sapir-Whorf hypothesis?
Definition
A theory that our perception of reality is determined by our thought processes and our thought processes are limited by our language and therefore language shapes our reality.
Term
What is a denotative meaning?
Definition
The agreed upon meaning or a dictionary meaning of a word.
Term
What is a connotative meaning?
Definition
An individualized or personalized meaning of word which may be emotionally laden.
Term
What is a colloquialism?
Definition
Words and phrases used informally.
Term
What is a cliche?
Definition
An expression that has lost originality and force through overuse.
Term
What is a euphemism?
Definition
A more polite, pleasant expression used instead of a socially unacceptable form.
Term
What is doublespeak?
Definition
Any language that is purposefully constructed to disguise its actual meaning.
Term
What is slang?
Definition
A specialized language of a group of people who share a common interest or belong to a similar co-culture.
Term
What is profanity?
Definition
Language that is disrespectful of things sacred.
Term
What is jargon?
Definition
The technical language developed by a professional group.
Term
What is a regionalism?
Definition
A word or phrase specific to a particular region or part of the country.
Term
What is sexist language?
Definition
Language that excludes individuals on the basis of gender.
Term
What is racist language?
Definition
Language that insults a group because of its skin color or ethnicity.
Term
What is heterosexual language?
Definition
Language that implies that everyone is heterosexual.
Term
What is descriptiveness?
Definition
The practice of describing observed behavior or phenomena instead of offering personal reactions or judgements.
Term
What is an operational definition?
Definition
A definition that identifies something by revealing how it words, how it is made or what it consists of.
Term
What is concrete language?
Definition
Words and statements that are specific rather than abstract or vague.
Term
What is dating?
Definition
Specifying when you made an observation, since everything changes over time.
Term
What is frozen evaluation?
Definition
An assessment of a concept that does change over time; complete opposite of dating.
Term
What is indexing?
Definition
Identifying he uniqueness of objects, events and people.
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