Shared Flashcard Set

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Communications 114
Argument and Critical Discourse
45
Communication
Undergraduate 1
12/06/2011

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Cards

Term
• Fallacies
Definition
• Errors in the structure of argument, the nature of the appeals they make, or the language used to make them.
Term
• Hasty Generalization
Definition
Sample size is too small or not representative enough
Term
• Straw man
Definition
– arguing against something the opponent hasn’t argued or you magnify and small point out of proportion
Term
• Non-sequitor
Definition
– irrelevant points; not pertinent because of claim or evidence (Distractions)
Term
• Circular reasoning
Definition
(begging the question) the claim is identical
Term
• Avoiding the issue
Definition
o Simple evasion
o Ad hominem – attack person instead of argument
o Shifting ground – change position in argument
o Seizing on the trivial – trivial part of the argument is the whole argument
Term
• False Dichotomy
Definition
you have two choices and no other option
Term
• Appeal to ignorance
Definition
accept a claim is true because no evidence to the contrary exists (Ad ignoratium)
Term
• Appeal to the people
Definition
Band wagon appeals (Ad populum)
Term
• Appeals to emotion
Definition
appeal to emotion overrides logic
Term
• Appeals to fear
Definition
threat tactics • 
Term
• Appeal to humor
Definition
reduce a claim to its absurdity. Take it to its illogical lengths (reduction ad absurdum)
Term
• Appeal to tradition
Definition
when the time something has been done becomes the reason you’re doing it
Term
• Ambiguity
Definition
occurs when a term is used in legitimate but different senses by two or more persons involved in argumentation
Term
• Equivocation
Definition
occurs when an individual uses a term in different ways in the context of the same argument
Term
• Emotionally loaded language
Definition
– becomes a problem when we use terms that show more about our feelings on the issues that about the rational basis from which those feelings derive or when we use emotion as the sole means to alter the belief or behavior of others
Term
• Technical jargon
Definition
becomes a problem when the audience is overwhelmed with too many new terms or when it is used to impress the audience or replace sound reasoning
Term
• Propositions of fact
Definition
• Assert a relationship about something and what we are asked to believe about it
o About past or current state of things
o We debate how we should interpret the facts
 EX - Joe Patterno should not have been fired from Penn State
Term
• Analyze the Proposition
Definition
• Immediate cause – why look at the proposition now?
• Historical background – look for precedent
• Define Key Terms
• Use stock issues
Term
Proposition of fact stock issues
Definition
o What information confirms or denies the alleged relationship between the subject and predicate of the primary inference
o What techniques of reasoning should be used to demonstrate this relationship (i.e. generalization, parallel case, cause and effect, etc.)
Term
Stock issues
• Policy Proposition
Definition
o is there a reason for change in a matter generally suggested by the policy proposition
o Does the policy proposed resolve the reason for change
o What are the consequences of the proposed change
Term
• Building the case
Definition
• Look for effect arguments – what happens if we prove the relationship true?
• Significance argument – (immediate cause) Joe Patterno was a role model
• Inherency – why we do or do not believe something to be probably true
Term
• Opposing propositions of fact
Definition
• Evaluate the primary inference
• Establish you strategy – needs to clash with advocate
• Refute by denial or extension – attack reasoning and evidence
o Denial – deny advocates relationship between terms
o Extension – advocate ignores or leaves out information
Term
• Proposition of value
Definition
• Values are models of thought that can influence others
Term
• Advocating propositions of value
• First step
Definition
• Define the value object (the subject of the sentence)
Term
• Advocating propositions of value
• second step
Definition
• Identify the value hierarchy – responsibility of self and the responsibility of the others
Term
• Advocating propositions of value
Third step
Definition
• Prove superiority of the advocates interpretation of the value object
Term
• Advocating propositions of value
Fourth Step
Definition
• Offer the testimony of admiral people who support the interpretation of the value object
Term
• Advocating propositions of value
Fifth step
Definition
• Identify signs that the interpretation fits the norms of societal value
Term
• Advocating propositions of value
Sixth step
Definition
• Specify the criteria – criteria discovery and development (the discovered or created
Term
• Advocating propositions of value
Seventh step
Definition
Measure the value object –
o Effect – what value object is reported to do or possess
o Significance – related to the magnitude, severity, and frequency in which the effect occurs
Term
• Advocating propositions of value
Eighth step
Definition
• Inherency – the societal structure or attitude responsible for causing the present state of belief or behavior to exist.
Term
• Opposing value propositions
First step
Definition
• Establish strategy – defend, present alternatives, show faults in argument
Term
• Opposing value propositions
Second step
Definition
• Examine definitions and hierarchy – accept, reject, provide alternative and/or modify
Term
• Opposing value propositions
Third step
Definition
• Did advocate identify a value hierarchy
Term
• Opposing value propositions
Fourth step
Definition
• Are there more appropriate value hierarchies? Did the advocate provide enough backing?
Term
• Opposing value propositions
Fifth step
Definition
• Challenge the criteria – main points, is there a more important main point?
Term
• Opposing value propositions
Sixth step
Definition
• Refute the measurement – argue against the effect, significance, and inherency, evidence (validity), and relevance.
Term
• Opposing value propositions
Seventh step
Definition
• Refute the criteria
Term
• Delivery
Definition
• Intro’s and conclusions
o Story or a narrative
o Starting statistic
o Quotation
o Rhetorical question
Term
• Verbal fillers
Definition
• EX – uh, um, like, y’know, and right?
• Become a problem when they become a pattern or become predictable
Term
• Vocal Variety
Definition
• Rate
• Pitch
• Volume
Term
• Movement
Definition
• Walk for a purpose
• Keep your feet planted
• Stand up straight
Term
• Eye contact
Definition
• Don’t just read!
• Use note cards for main and important points
• Put quotations and sources on them
Term
Appeal to authority 
Definition
Using the authority of someone when it doesn’t relate
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