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Position from which there is a clear-cut right or wrong response for every ethical decision.
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| Employee who coordinates the agency's services for the client |
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| The obligation to take responsibility, or account for, the consequences of one's actions. In media ethics accountability involves the questions of who controls media practitioners and who has the power to punish them for ethical lapses |
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Certification by an industry association
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An editor who obtains books to be published.
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| A liaison between advertisers and newspapers |
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relationship in which two parties contend with or oppose each other. In the United States, the media are expected to have an adversarial relationship with the government so that they can serve a watchdog role.
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Local stations that have a contractual relationship with the network but are not owned by the network
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| the opportunity for an advertiser to place an ad near a particular article, at an extra cost |
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| Theory that predicts that the amount of attention given to an issue in the media affects the level of importance assigned to it by the public. |
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| laws that prohibits a monopolistic practices in restraint of trade |
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| hard readers, book lovers |
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| Forcing theater owners to reserve movies without previewing them |
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| Forcing theater owners to show movies with unknown stars in order to get movies with established stars |
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| Theory that implies that media effects flow directly from the media to an individual |
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| A line at the beginning of a news story giving the author's name |
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| Paying news sources for their stories |
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Title given to a magazine's highest-paid freelance writers, who sometimes polish others' work.
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| An editor who polishes a manuscript line by line and prepares it for typesetting |
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| Promoting a product in one form to sell it in some other form |
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| Theory that the media shape how people view the world |
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| Theory that media have profound effects over time through redundancy |
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