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| if communication has result on our judgements about another's competence, disposition, social class or attitudes |
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| explanation of the social world that is created by people to explain their everyday lives |
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| description of concepts and the relations between or among these concepts |
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| a theory that does not focus on prediction of concepts |
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| whether a theory is presented in the least complex manner that is appropriate |
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| deals with the nature of reality or what constitutes human behavior |
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| set of assumptions about the social and natural world |
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| what constitutes good communication is up to each person - everyone sees it differently |
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| belief that we can know social reality with reasonable accuracy |
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| democracy and the need for each citizen to be able to argue a case before other citizens best characterizes which period of classical rhetoric? |
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| Aristotle's position regarding the truth |
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| some things are true; others must be argued |
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| Aristotle's notion of ethos refers to a speaker's... |
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| ethics or moral character, practical wisdom, and shared interests with the audience |
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| invention, arrangement, style, delivery, memory |
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| the search for persuasive ways to present information and formulate arguments - Deduction and Induction |
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| the organization of the parts of a presentation to ensure that all the means of persuasion are present and properly disposed |
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| the use of correct, appropriate, and remarkable language throughout the speech |
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| the use of mnemonics and practice practice practice |
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| presenting the message with effective gestures and vocal modulation |
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| a person doing the action |
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| occurs when we share responsibility for blame by using opposing symbols |
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| symbolic convergence theory |
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| how people come to a shared vision of events through communication |
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| when your story has all the necessary elements for a story |
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| types and categories of learning, appropriate to educational success |
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| communicative orientation |
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| shared agreement among communicatiors |
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| what controls economic adminstrative systems |
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| money and adminstrative power |
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| why is society too large to personally interact with everyone? |
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| because of face-to-face exchanges of information are no longer adequate, word of mouth is unreliable, and we need to record information for accurate recall |
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| why should we concern ourselves with the way people passed on information before mass comm methods existed? |
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| it helps understand how mass media influences behavior today |
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| hypodermic needle of theory |
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| powerful media effects theory |
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| macroscopic media effects |
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| examine audiences as groups rather than individuals |
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| the signals that we use to make sense of each social situation or frame |
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| brings us back to the idea that the media are very powerful even when the audience is active |
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| one theory of limited but powerful effects that insists the audiences is active is... |
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| walter lippmann said the outside world is different from the world we picture in our heads is because... |
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1. journalists lack time, contacts, and other resources
2. issues of privacy prevent basic access to the sources of news.
3. public relations strategists paint a one-sided picture |
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| normative public relations |
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| how public relations communication should be honest and truthful about an organization |
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| a kind of campaign that deals with a crisis facing an organization |
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| names models of public relations |
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| claims an organization can use one model of public relations for once situation and another model for another situation |
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| theories of diffusion of innovations and change agent |
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| the model of public relations where the organization puts out only favorable messages, whether true or not |
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| unequal treatment of females and males in the workplace |
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| most important step in planning a campaign |
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| a person with knowledge and attitudes toward an organization or toward a campaign situation but probably no desire for action is an aware kind of public |
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| a campaign model that focuses most on developing goals and objectives in campaign planning process |
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| says the media can't tell audiences to think, but they can tell them what to think about |
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| type of message used in similar situations |
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