Term
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Definition
| Discovering all possible means of persuasion |
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| External evidence the speaker doesn't create |
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Term
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Definition
| Internal proofs that contain logical, ethical, or emotional appeals |
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Term
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Definition
| Logical proof, which comes from the line argument in a speech |
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Term
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Definition
| an incomplete version of a formal deductive syllogism that is created by leaving out a premise already accepted by the audience or by leaving an obvious conclusion unstated |
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Term
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Definition
| Perceive credibility which comes from the speaker's intelligence character, and goodwill toward the audience as these personal characteristics are revealed through the message |
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Definition
| Emotional proof, which comes from the feelings the speech draws out of those who hear it |
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Term
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Definition
| The principle divisions of the art of persuasion established by ancient rhetoricians-invention, arrangement, style,delivery, and memory |
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Term
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Definition
| A speaker's "hunt" for arguments that will be effective in a particular speech |
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Term
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Definition
| The virtue of moderation; the virtuous persons develops habits that avoid extremes |
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