Shared Flashcard Set

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COM- Mass Communications
test 3 flash cards (sound recording, motion pictures & television)
47
Marketing
Undergraduate 3
02/16/2009

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Cards

Term
phonograph
Definition
a "talking machine" developed by Thomas Edison in the late 1870s; the hand-cranked device preserved sound on a tinfoil-wrapped cylinder.
Term
graphophone
Definition
a recording device similar to the phonograph but utilizing a wax cylinder rather than tinfoil
Term
gramophone
Definition
a "talking machine" patented in 1887 by Emile Berliner that utilized a disk instead of a cylinder
Term
rack jobbers
Definition
individuals who service record racks located in variety and large department stores by choosing the records to be sold in each location
Term
one-stops
Definition
individuals who sell records to retails stores and jukebox operators who are not in a position to buy directly from the record company
Term
nickelodeons
Definition
popular name for the many penny arcades and amusement centers that emerged around the beginning of the 20th century and specialized in recordings and film
Term
jazz
Definition
a form of popular music that emerged during the Roaring Twenties and was noted for its spontaneity and disdain of convention
Term
heavy metal
Definition
a counterculture musical trend of the 1960s-1970s, characterized by a vauely threatening style and heavy use of amplification and electronic equipment
Term
demo
Definition
a demonstration tape used to sell a musical performer or group
Term
Billboard
Definition
the sound-recordng industry trade publication that tabulates record popularity
Term
phi phenomenon
Definition
the tendency of the human perceptual system to perceive continuous motion between two stationary points of light that blink on and off; the basis for the illusion of motion in motion pictures.
Term
persistence of vision
Definition
the quality of the humaneye that enables it to retain an image for a split second after the image has dissapeared
Term
kinetiscope
Definition
the first practical motion picture camera and viewing device, developed by Wiliam Dickson in 1889
Term
motion picture patents company (MPPC)
Definition
an organization formed by the nine leading film and film equipment manufacturers in 1908 for the purpose of controlling the motion picture industry.
Term
block booking
Definition
a policy of major film studios that required theaterr owners to show several of a studio's low-quality films before they could receive the same studio's top-quality
Term
double features
Definition
the practice started by theaters in the 1930s of showing two feature filsm on the same bill
Term
dvd (digital video disk)
Definition
a disk that stores audio, movies, video and graphics in a digital format that is compatible with DVD plaers and home computers
Term
pickup
Definition
a technique of financing a motion picture
Term
limited partnership
Definition
a method of movie financing in wich a number of investors put up a speciied amount of money for a film
Term
joint venture
Definition
a method of movie financing in which several companies pool resources to finance films
Term
sliding scale
Definition
an arrangement between a motion picture exhibitor and a distributor that details how much box office revenue wil be kept by the movie theater
Term
Variety
Definition
the enterrtainment industry trade publication
Term
focus group
Definition
a group of 10 to 15 people led by a moderator that discusses predetermined topics
Term
pay-per view (PPV)
Definition
a sytem that enables cable TV subscribers to pay a one-time fee to view one specific program or movie
Term
video-on-demand (VOD)
Definition
a system by which a cable tv system can provide movies to customers at times of the customers' choosing
Term
Public Broadcasting Act of 1967
Definition
a congressional act that established the Public Boradcasting Service
Term
time shifting
Definition
recording programs and playing them back at times other than when they are aired
Term
digital television (DTV)
Definition
television signals consisting of binary signals that enable improved picture quality
Term
HDTV
Definition
a supersharp television system that delivers about twice the resolution of traditional TV
Term
commercial television
Definition
television programs broadcast by local stations whose income is derived from selling time on their facilities to advertisers
Term
noncommercial television
Definition
televisions programs broadcast by those stations whose income is derived from sources other than the sale of advertising time
Term
VHF
Definition
the very-high frequency band of the elctromagnetic spectrum; channels 2 through 13 on the TV set
Term
UHF
Definition
the ultra-high frequency band on the elctromagnetic spectrum; channels 14-69 on the Tv set
Term
independents
Definition
radio or TVstations unaffiliated with any network
Term
pilot
Definition
Term
voice-over-internet protocol (VOIP)
Definition
Term
head end
Definition
Term
distribution system
Definition
Term
house drop
Definition
Term
carriage fee
Definition
Term
digital video recorder (DVR)
Definition
Term
direct broadcast satellite (DBS)
Definition
Term
portable people meter
Definition
Term
rating
Definition
Term
share of the audience
Definition
Term
concept testing
Definition
Term
pilot testing
Definition
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