Term
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Definition
| persuasive messages designed to scare people by describing the terrible things that will happen to them if they do not do what the message recommends |
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Term
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Definition
- negatively-valenced emotion
- accompanied by high levels of arousal
- cause by threat |
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Term
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Definition
| - external stimulus variable that exists whether a person knows it or not (Susceptibility and severity) |
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Term
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Definition
- response efficacy: effectiveness of recommended action
- self-efficacy: ability of person to perform recommended action |
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Term
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Definition
(threat high
Efficacy low)
not watching message, defensive avoidence |
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Term
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Definition
(threat high,
efficacy high)
Take action, if message is don't text and drive, so you don't do it |
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