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Comm3050 (Ch. 18 Rhetoric)
final
12
Communication
Undergraduate 3
05/09/2012

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Term
Rhetoric
Definition
centers on the notion of rhetoric, which Aristotle calls the available means of persuasion. that is, a speaker who is interested in persuading his or her audience should consider three rhetorical proofs (logos, ethos, and pathos)
Term
Assumptions
Definition
-effective public speakers must consider their audience
-effective public speakers use a number of proofs in their presentations
Term
Sophists
Definition
teachers of public speaking (rhetoric) in ancient Greece
(Aristotle thought they spent too much time trying to arouse emotion)
Term
Audience analysis
Definition
an assessment and evaluation of listeners
Ex- the way we speak to kids is different than than speaking to adults
Term
Ethos
Definition
the perceived character intelligence, and goodwill of a speaker
(refers to the mutual influence that speakers and listeners have on each other)
Term
Logos
Definition
logical proof, the use of arguments and evidence in a speech
Term
Pathos
Definition
emotional proof, emotions drawn from audience members
Term
Syllogism
Definition
a set of propositions that are related to one another and draw a conclusion from the major and minor premises
Example...
-Major premise: all people are mortal
-Minor premise: Aristotle is a person
-Conclusion: Therefore, Aristotle is mortal
Term
Canons of Rhetoric
Definition
Recommendations for making a speech more conpelling...
1. Invention (logic, evidence, info)
2. Arrangement (organization; intro, body, conclusion)
3. Style (use of language)
4. Delivery (presentation, reduces speech anxiety)
5. Memory (storing info in speakers mind, knowing what to say and when to say it)
Term
Types of rhetoric (forensic)
Definition

a type of rhetoric (past) that pertains to speakers prompting feelings of guilt or innocence from an audience
(establishing a fact)
Term
type of rhetoric (Epideictic)
Definition

type of rhetoric (present) that pertains to praising or blaming
(discourse related to praise or blame)
Term
type of rhetoric (deliberative)
Definition
type of rhetoric (future) that determines an audience's course of action (concerns speakers who must determine a course of action, something should or shouldn't be done)
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