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Communication Theory - Meta Theory
Introduction to Communication Theory University of Cincinnati Week 1
17
Communication
Undergraduate 3
09/02/2013

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Cards

Term
Ernest Bormann
Definition
Emeritus theorist at the University of Minnesota who posits the broad definition of communication theory listed below. His theory of symbolic convergence is featured in Chapter Three.
Term
Tony Schwartz
Definition
An advertising guru who developed the resonance principle of communication.
Term
Resonance Principle of Communication
Definition
Broadcast messages are most effective when they strike a responsive chord in members of the audience, thus evoking stored experiences from the past.
Term
Stanley Deetz
Definition
Communication scholar from the University of Colorado who believes that every general communication theory has two priorities—effectiveness and participation. His theory of organizational communication is featured in Chapter 20.
Term
Communication Theory
Definition
An umbrella term for all careful, systematic, and self-conscious discussion and analysis of communication phenomena.
Term
Behavioral/Social Scientist
Definition
Theorist who assumes truth is singular and accessible through the senses, who favors determinism, who values objectivity and universal laws, and who relies on quantifiable experiments and surveys. Used interchangeably with objective scholar.
Term
Interpretive Scholar
Definition
Theorist who is concerned with the web of meaning that constitutes human existence, who assumes multiple meanings are accessible and meaning is connected to the knowerÂ’s values, who believes human behavior is voluntary, who seeks to expand the range of free choice, and who uses textual analysis and ethnography to establish meaning. Closely related to the humanist.
Term
Interpretive Scholarship
Definition
The work of assigning meaning or value to communicative texts.
Term
Epistemology
Definition
The study of the origin, nature, method, and limits of knowledge.
Term
Determinism
Definition
The assumption that behavior is caused by heredity and environment.
Term
Free Will
Definition
The assumption that behavior is predominantly voluntary.
Term
Experiment
Definition
A research method that manipulates an independent variable in a tightly controlled situation in order to judge its effect on a dependent variable and thus establish a cause-and-effect relationship.
Term
Independent Variable
Definition
In a scientific experiment, the factor that the researcher systematically alters in the quest to discover its effect on one or more dependent variables; the cause in a hypothesized cause-and-effect relationship.
Term
Dependent Variable
Definition
In a scientific experiment, a measured outcome that presumably is influenced or changed by the independent variable; the effect in a hypothesized cause-and-effect relationship.
Term
Survey Research
Definition
A research method that employs questionnaires and fact-to-face interviews to collect self-report data demonstrating what people think, feel, and intend to do.
Term
Textual Analysis
Definition
A research method that describes and interprets the characteristics of any text.
Term
Ethnography
Definition
A method of participant observation designed to help a researcher experience a culture's complex web of meaning.
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