Shared Flashcard Set

Details

comm tech
d
24
Communication
Undergraduate 2
02/24/2014

Additional Communication Flashcards

 


 

Cards

Term
Social construction of tech
Definition
society makes tech
Term
Technolological determinism
Definition
tech makes society
Term
Social shaping of tech
Definition
tech makes society andsociety makes tech
Term
Domestication
Definition
-new tech comes about people try to intricate tech
Term
National level culture
Definition
-people knew what the country was doing
Media you choose are very important
Term
utopian reaction
Definition
• allows people to access others to information to creative spaces
• creates new communities
• make communication more democratic
• enable people separated by long distances to stay in touch
• increase global understanding and thus advance world peace
• would bring national unity and bring a sense of contact and community to the nation
• would spread new forms of knowledge especially scientific knowledge
Term
dystopian reactions
Definition
three predictable consistent waves
• displacement (what does it take the place of that was better)
• bad health effects
• bad social and cultural effects
Term
• Degree centrality
Definition
how many ties a node has
Term
• Betweenness centrality-
Definition
the number of times a node acts as a bridge between nodes.
Term
• node
Definition
o the objects in a network
o represented by a dot
o synonym: actor
Term
• tie
Definition
linkage between a pair of actors
o represented by line connecting dots
Term
• dyad
Definition
o a pair of nodes that are connected
Term
• triad
Definition
o 3 NODES that are connected
Term
• social network
Definition
CONSIsts of a finite set or sets of node and the ties between
o People you already know is social network
Term
• Component
Definition
A CLUSTERED INTERCONNECTED GROUP WITHIN A NETWORK
Term
• ISOLATE
Definition
o Node with no ties
Term
• Degree
Definition
o Number of ties in two nodes
Term
how many degrees of influence do you have
Definition
3
Term
how many degrees of seperation do people have
Definition
6
Term
what is The monkeysphere
Definition
• Size of a monkeys brain determines the size of the groups monkeys formed
• Same holds for our primate brain
o Dunbars number
• We can only hold a a maximum of 150 people in our head at a given time.
Term
• Stong tie
Definition
o Deep psychological and social support
o Tend to be small
o Tend to be homogenous
Term
• Weak tie
Definition
o NOT AS PSYCOLOGICALLY AND socially deep
o Larger
o Heterogeneous
o Example acquaintance
Term
• Granovetters the strength of weak ties
Definition
o Why do you get more jobs from weak ties.
o They let you get to a diverse group of people
Term
• Social networks aphorism
Definition
o Its not what you know its who you know
Supporting users have an ad free experience!