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COMM 650 Final
Study guide for COMM 650 @ The Ohio State University - Spring 2012 - Brandon Van Der Heide
39
Communication
Undergraduate 4
06/04/2012

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Cards

Term
Which law helps designers determine the size of buttons?
Definition
-Fitt's Law
Term
Which stage of the GOMS model of evaluation refers to the cognitive processes and physical actions to attain goals?
Definition
-Operators
Term
Which of the following is NOT a heuristic cue for websites?
Definition
-Maximize the user's memory load
Term
In a Web 2.0 webpage, multiple authors write a document that is static.
Definition
-False: it may be seen in a variety of ways by different people who access the document.
Term
Which of the following parts of the SLATES model are software that turn the web into an application platform and document server?
Definition
-Extensions
Term
When determining where to place buttons or graphics, what part of the screen is the most easily accessible location?
Definition
-The four corners
Term
What is the DECIDE framework?
Definition
-Determining the goals
-Exploring the questions
-Choosing the approach and methods
-Identify the practical issues
-Decide how to deal with ethical issues
-Evaluate and interpret the data
Term
Determine the goals
Definition
-Examples:
-User needs met throughout process
-Examine how mobile tech changes working practices
-Goals help determine the scope of an evaluation
Term
Explore the questions
Definition
-Specific questions that allow us to achieve our goal
Term
Choosing approach and methods
Definition
-Types of questions / evaluations will influence selection methods
-Trade-offs will likely need to be made
Term
Identify the practical issues
Definition
-Importance of pilot studies
-Users:
-Usability testing
-Field study
-Facilities and equipment
-Schedule and budget
-Expertise
Term
Decide how to deal with ethical issues
Definition
-Informed consent
-Confidentiality
-Minimizing risk
-Respecting your participants
Term
Evaluate, interpret, and present data
Definition
-Largely dictated by the goals set and questions asked
Term
Field Studies - Data Collection
Definition
-observing/interviewing
-field notes
-diary studies
Term
Field Studies - Tips
Definition
-Don't listen to users; watch them
-Don't believe what users say they do
-DEFINITELY don't believe what people predict they may do in the future
Term
Field Studies - Strengths
Definition
-control what users do and how they talk about it
-Context: external forces' impact? changes in users' requirements?
-Visit multiple sites to learn commonalities across environments
Term
Field Studies - Weaknesses
Definition
-cost to the organization
Term
Heuristic Evaluations
Definition
-model of usability inspection in which experts evaluate whether usability principles are being utilized by a piece of technology
-used when:
-test subjects not readily accessible
-early stages for cost effective product revisions
Term
Heuristic Evaluations - Original Set of Usability Heuristics
Definition
-visibility of system status
-match between system and real world
-user control and freedom
-consistency and standards
-error prevention
-recognition rather than recall
-flexibility and efficiency of use
-aesthetic and minimalist design
-help users recognize, diagnose, and recover from errors
-help and documentation
Term
Heuristic Evaluations - How to do a "Neilsen Evaluation"
Definition
-Evaluator goes through the interface several times doing different tasks each time
-Specificity of heuristics: tailored to a specific class of technologies
-About 3 to 5 evaluators (will find about 75% of usability problems)
Term
Heuristic Evaluations - Number of evaluators
Definition
-more is more
-more is expensive
-more is not necessarily better
Term
Heuristic Evaluations - Discount evaluations
Definition
-early in a design, one or two experts might be used to identify the major issues with a design
Term
Heuristic Evaluations - For websites
Definition
-internal consistency
-simple dialog
-short cuts
-minimizing the user's memory load
-preventing errors
-feedback
-internal locus of control
Term
Heuristics for web-based online communities - Sociability
Definition
-motivational characteristics
-community guidelines
-community safety
-self-expression
-reciprocation
-return motivation
Term
Heuristic Evaluations for web-based communities - Usability
Definition
-joining/leaving mechanics
-basic message access
-navigation
Term
3 Stages of Heuristic Evaluations
Definition
1. Briefing
2. Evaluation period
3. Debriefing
Term
Heuristic Evaluations - Briefing stage
Definition
-telling your experts what they'll be doing
-ensure that each expert gets the same briefing
Term
Heuristic Evaluations - Evaluation period
Definition
-each expert spends a few hours inspecting the product and doing several pass-thrus to gain familiarity
-sometimes experts are given a specific foci within the technology to evaluate
Term
Heuristic Evaluations - Debriefing
Definition
-experts come together and meet
-discuss their findings
-prioritize problems and discuss solutions
Term
Heuristic Evaluations - Pros
Definition
-fewer ethical issues
-even typical users can be taught to be "expert evaluators" relatively quickly
-can be cheaply done
-fast, focused, feedback
Term
Web 2.0 - SLATES
Definition
-Search
-Links
-Authoring
-Tags
-Extensions
-Signals
Term
Web 2.0 - Search
Definition
-the ability to find information through keyword search
Term
Web 2.0 - Links
Definition
-connects information together into a meaningful information ecosystem
Term
Web 2.0 - Authoring
Definition
-ability to create and update content leading to collaborative work of many rather than few authors
Term
Web 2.0 - Tags
Definition
-categorization of content by users adding tags to facilitate searching
Term
Web 2.0 - Extensions
Definition
-software that turns the web into an application platform and document server
Term
Web 2.0 - Signals
Definition
-use of syndication technology to notify users of changes
Term
What is Web 2.0?
Definition
-a movement away from static webpages to dynamic and sharable content and social networking
-multiple authors write a document that may be seen in a variety of ways by different people who access the document
Term
Web 2.0 - Case Study on self disclosures
Definition
-for attractiveness impressions:
-what your friends say about you is more important than what you say about yourself
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