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COMM 500
Quantitative Reasoning in Journalism
18
Journalism
Undergraduate 3
04/30/2006

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Cards

Term
Sources of Knowledge
Definition
Tradition and Divine
Term
Errors in Human Judgement (4)
Definition
1. Innacurate Observations
2. Generalizations
3. Selective Observation
4. Illogical Reasoning
Term
The Scientific Method
Definition
A prescribed and socially shared set of rules for translating research questions into their testable form, collecting and evaluating data, and communicating the results.
Term
Assumptions and Philosophies of Social Science
Definition
- Looks for social regularities
- Evidence based and probabalistic
- Parsimony ("Occams Razor")
- Progression in small steps
- Acceptibility of uncertainty and nonproof
Term
Deductive
Definition
From the general to the particular, applying a theory or established particular, applying a theory or established principles to a particular caseprinciples to a particular case
Term
Inductive
Definition
Starts from observed data and develops a generalization which explains the relationship between the objects observed
Term
Fasifiability
Definition
A scientific prediction must be able to be proved wrong.

Example:
Tomorrow it will rain or not versus Tomorrow it will rain.

Can't disprove a negative (such as there is no God).
Term
Defining Science: Popper
Definition
- Science is not a confirmation process (looking
for evidence to corroborate a generalization) but
a refutation process (looking for evidence to
shoot down a claim)
- Claim has to be falsifiable
- Efforts at falsifying
- Claim rejected when refuting evidence presented
Term
Defining Science: Merton
Definition
- institutional goal of “empirically confirmed and logically consistent statements of regularities"
1. Scientists share and communicate findings
2. Evaluate findings using universal, impersonal criteria
3. Scientists are disinterested, do not merely follow self interested behavior
4. Organized skepticism, suspends judgement of a claim until sufficient evidience is available
Term
Defining Science: Kuhn
Definition
- Periods of “normal science” are punctuated by revolutions and paradigm shifts.”

- Paradigm: background assumptions about how the world works.
- Normal science is like puzzle solving, where the frame, the cut out pieces and the spaces to be filled in are specified by a paradigm
- at times anomalous pieces can not be fit and science transitions between frames of meaning
Term
Occam's Razor
Definition
The name of a logical rule adopted in science that says among two competing explanations, the simplest explanation is usually the best.
Term
Operationalization
Definition
Verb: The process of translating vague, abstract constructs into measurable form
Noun: The specific means by which a construct is measured in a study (aka“operational
definition”or “empirical realization”)

Examples: Exposure to TV Violence;
Self report rating of how often a person
reports watching programs with violent content; Number of violent TV programs that a person reports having watched recently from a list provided to him or her; Behavioral diary: Number of violent programs person records having watched over a month-- long period
Term
Choosing an Operationalization
Definition
- Use operationalizations that are consistent with resources available to you.
- operationalizations that will be convincing to potential critics.
- If possible, use more than oneoperationalization.
Term
Convergence/Triangulation of Evidence
Definition
Use Use operationalizationsoperationalizationsthat are consistent with that are consistent with
resources available to youresources available to you
When different studies using different operationalizations of a construct yield
the same research finding, or when a single study using multiple operational-
izations yields similar findings across operationalizations
Term
CRITERA FOR CAUSALITY (3)
Definition
1. Correlation between proposed cause and proposed effect (and in the correct direction.
2. Proposed cause must precede the propsed effect.
3. No plausible alternative relationships between proposed cause and proposed effect.
Term
Experimenter threats to Internal Validity
Definition
1. Experimenter Expectancy Effects
2. Differential Treatment Effects
Term
External Validity
Definition
External validity pertains to the “generalizability” of the
research findings away from a lab environment to the “real
world” of interest.

Two broad dimensions of external validity:
Term
Evaluating Ecological Validity
Definition
1. Mundane Realism
2. Experimental Realism
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