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COMM 311
Quantitative Statistics
54
Communication
Undergraduate 3
12/11/2013

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Term
What is Mean?
Definition

Mean = Average

 

Add up all numbers and divide by the number of numbers

Term
What is Mode?
Definition
The number that occurs the most often in the data set
Term
What is the Median?
Definition
The number that would lie exactly in the middle if you wrote out all numbers in order from lowest to highest
Term
What is Standard Deviation?
Definition
An index of how the majority of the scores spread out around the mean
Term
What do inferential statistics allow us to do?
Definition
Make judgments
Term
What is Statistically Significant?
Definition
Occurrence must be unlikely to happen by chance
Term
What is a Research Hypothesis?
Definition

Statement of a predicted relationship between variables

(Directional or Nondirectional)

Term
What is a Null Hypothesis?
Definition
A hypothesis that states a lack of relationship between the two factors
Term
What is Type I Error?
Definition
Saying there is a difference when there is not
Term
What is Type II Error?
Definition
The error of accepting the Null Hypothesis when it is false
Term
What is a 0.0 Correlation?
Definition
  • Weakest Correlation
  • No relation between variables
Term
What is the difference between Observed and Expected Frequencies?
Definition
  • Observed - Actual data
  • Expected - The values that would be seen if the Null ....
Term
What are the symbols for Design Notation and what do they represent?
Definition
  • X
    • Introduction of the Independent Variable (IV)
    • The Experimental Treatment
  • O
    • Observation of a Dependent Variable (DV)
  • R
    • Random Assignment
Term

True Experimental Design

 

(Expermental Designs)

Definition
  • True Experiments Involve:
    • A Control Group (DV)
    • An Experimental Group (IV)
    • Random Assignment to groups
Term

What is the

Double-Blind Experiment?

Definition
Neither participants, nor research assistants have knowledge of whether a participant is in the control group or the experimental group
Term

Pretest-Posttest Control Group Design

 

(Experimental Designs)

Definition

R    O1        X      O

R    O3                O4

Term

Posttest Only Control Group Design

 

(Experimental Designs)

Definition

R           X        O

R                      O2

Term

Solomon Four-Group Design

 

(Experimental Designs)

Definition

R    O1        X      O

R    O3                 O4

R                  X       O

R                           O6

Term

What is a Quasi-Experimental Design?

 

(Quasi-Experimental Designs)

Definition
  • Experiments that lack full experimental control
  • They typically involve some type of comparison group, but
    • The comparison group is not randomly assigned
Term

The Time Series Design

 

(Quasi-Experimental Designs)

Definition
OO2 O3 OX OOOO8
Term

Nonequivalent Control Group Design

 

(Quasi-Experimental Designs)

Definition

O1   X  O2

O3    O4

Term

Multiple Time Series Designs

 

(Quasi-Experimental Designs)

Definition

O1 O2 O3X O4 O5 O6

O7 O8 O9     O10 O11 O12

Term

What is the Cut-Off for p Values?

 

(Statistical Significance)

Definition
p<.05
Term

What are the 

Types of Validity?

Definition

Measurement Validity

Content Validity

Criterion Validity

Construct Validity

Term

Definition of

Measurement Validity

 

(Types of Validity)

Definition
The measure accurately reflects the concept it intends to measure
Term

What is the Definition of

Content Validity?

 

(Types of Validity)

Definition
Content Validity asks: Does the measure cover the range of meanings of dimensions included within the concept?
Term

What are the 2 Types

of Content Validity?

 

(Types of Validity)

Definition

Face Validity

 

Expert Panel Validity

Term

What is Face Validity?

 

(Types of Validity)

Definition
Does a given measure "on it's face" represent the conceptualization of the variable?
Term

What is Expert Panel Validity?

 

(Types of Validity)

Definition
  • Using expert opinion to decide if the measure represents the conceptualization of the variable.
    • Experts might, either:
      • Evaluate the measure post-construction
      • Help create the measure
Term

What are the Types of Criterion Validity?

 

(Types of Validity)

Definition

Predictive Validity

 

Concurrent Validity

Term

What is Predictive Validity?

 

(Types of Validity: Criterion Validity)

Definition
Does the measure predict future behavior?
Term

What is Concurrent Validity?

 

(Types of Validity: Criterion Validity)

Definition
Do participants scores on the measure reflect scores on similar measures?
Term

What are the 2 Types of Construct Validity?

 

(Types of Validity)

Definition

Convergent Construct Validity

 

Discriminant Construct Validity

Term

What is Convergent Construct Validity?

 

(Types of Validity: Construct Validity)

Definition
Measure is positively correlated with theoretically related variables
Term

What is Discriminant Construct Validity?

 

(Types of Validity: Construct Validity)

Definition
Measure is negatively correlated with theoretically different variables
Term

What are the Participant-related

Threats to Validity?

 

(Validity Issues in Experiments)

Definition
  • The Hawthorne Effect/Placebo Effect
  • Maturation
  • Experimental Mortality
Term

What is the

Selection Bias?

 

(Validity Issues in Experiments)

Definition
  • A threat to validity that occurs when participants are not selected randomly
    • It happens when intact groups are used to conduct studies
Term

What is the

Maturation Effect?

 

(Validity Issues in Experiments)

Definition
Occurs when there are changes seen in subjects because of the time that has past since the study began
Term

What is the

Mortality Effect?

 

(Validity Issues in Experiments)

Definition

A threat to internal validity from a reduction in the effectiveness of study participants

 

  • If a participant drops out or dies, it changes the validity of the study
Term
What is and Element?
Definition
  • A unit about which information is collected
    • Typically people
Term
What is a Population?
Definition

"A theoretically specified aggregation of study elements"

 

The entire group to which you wish to generalize the results found in your sample

Term
What is a Study Population?
Definition

"An aggregation of elements from which the sample is actually selected"

 

Generally, it is impossible to study everyone, so we may wish to redefine our sample

Term
What is a Sampling Unit?
Definition
An element or set of elements that is considered for selection
Term
What is a Generalization?
Definition
Based on our sampling unit, who can we generalize the results of our study to?
Term
What is Probability Sampling?
Definition

Random sample of everyone in the population you are interested in studying

 

Only representative of the population it wishes to generalize if everyone in the population has an equal chance of being selected in the sample

Term

What are the Researcher Threats

to Internal Validity?

 

(Validity Issues in Experiments)

Definition
  • Observer Bias
  • Experimenter Effect
  • Researcher Attribute Effect
  • Manipulation Checks
Term
What are the 4 Levels of Measurement?
Definition

Nominal

Ordinal

Interval

Ratio

Term
Nominal Measurement
Definition
Numbers or symbols assigned to a category for the purpose of naming (i.e. sex, political party)
Term
Ordinal Measurement
Definition
Ordered categories expressed as ranks, in which the order they are does matter (i.e. class standing)
Term
Interval Measurement
Definition
Equal intervals between points in the scale; no true point zero
Term
Precision/Power
Definition

Interval and ration = Precision

 

Nominal and Ordinal = Power

Term

What are the Types of

Inferential Statistics?

Definition

Chi Square

T-test

ANOVA

Regression

Term
3 Things that Effect a Study's Power
Definition

Sample Size

Probability Level

Effect Level

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