Shared Flashcard Set

Details

Comm 307
Cumulative final exam
104
Communication
Undergraduate 4
05/16/2010

Additional Communication Flashcards

 


 

Cards

Term

CH1

 

epistemology

Definition
the science of knowing
Term

CH1

 

Pre-modern View

Definition
black and white thinking, things are as we believe them to be
Term

CH1

 

modern view

Definition
accepts diversity, there is a single reality and people have different perspectives of that reality
Term

CH1

 

Post Modern View

Definition

reality is created through given points of view. 

 

New way of thinking

ex: desk is made of atoms

Term

CH1

 

Empirical

Definition
it is observable, you can see it
Term

CH1

 

aggregate numbers

Definition
a big pile of data
Term

CH 2

 

Triangulation

Definition
process of comparing data gathered in different ways
Term

CH 2

 

Formate for Quantitative

Definition
title, byline, abstract, introduction, method, results, discussion, references
Term

CH 2

 

Formate for Qualitative

Definition
written thematically
Term

CH 2

 

Cross sectional study

Definition
at a single point in time
Term

CH 2

 

trend study

Definition
longitudinal study, changes within the general population
Term

CH 2

 

Panel study

or 

Cohort study

 

Definition

Changes in a specific subpopulation

 

Term

CH 2

 

Unit of analysis

Definition

who you are going to study

 

ex: individuals, social groups, social organizations, social artifacts

Term

CH 2

 

Hypothesis

Definition

forwards a prediction about a given phenomenon

is a statement with a period.

 

Term

CH 3

 

Paradigm

Definition
a world view, different viewpoints, explanations, and understandings
Term

CH 3

 

Positive Paradigm

Definition

cause and effect, people in white lab coats, objective reality, awaiting discoveries through valid methods

 

IV influences DV

Term

CH 3

 

System's Paradigm

Definition
organization. view things as organisms, "communication is a system, a group of interdependent and interrelated parts that function as an organized whole
Term

CH 3

 

Interpretive Paradigm

Definition
focus on meanings and relationships, reality is socially driven
Term

CH 3

 

Critical Paradigm

Definition
focus on power, ideology, social change and critical reflection
Term

CH 3

 

Variables

Definition

logical groupings of attributes

 

 

ex: variable of gender are masculine and feminine

Term

CH 3

 

mixed method research

Definition

using multiple methods

creates a more comprehensive study of a phenomenon

 

Term

CH 4

 

Inductive reasoning

Definition

moves from specific to general

 

(interpretive people)

Term

CH 4

 

Deductive reasoning

Definition

starts with a pattern and moves to an observation.

general to specific 

Term

CH 4

 

Theory

Definition
functional explanation 
Term

CH 4

 

positive hypothesis

Definition

direction of variables are the same.

 

can go up or down

Term

CH 4

 

negative hypothesis

Definition
direction of variables is inverse
Term

CH 4

 

Hypothesis relationship

Definition
when a direction is predicted the hypothesis is one tailed, if there is no direction the hypothesis is non-directional and two tailed
Term

CH 4

 

Operationalization

Definition
clarifies the measurements of a variable
Term

CH 4

 

null hypothesis

Definition
suggests that there is no relationship among the variables being studied
Term

CH 5

 

Informed consent

Definition
to ensure that participation is voluntary and participants are aware of potential risks
Term

CH 5

 

IRB

Definition

Institutional Review Board

 

an agency that reviews all research proposals to be sure they are ethical. to ensure human participants face minimal risks during research studies

Term

CH 5

 

anonymity

Definition
when the researcher, not just the reader, cannot link a given response to a given participant. anonymous, no idea who did it.
Term

CH 5

 

confidentiality

Definition
when the researcher can identify a given person's responses but promises not to publicly. 
Term

CH 5

 

voluntary participations

Definition
no one should be forced to participate, always notify that participation is voluntary
Term

CH 5

 

Plagiarism

 

Definition
the theft of another persons words and/or ideas
Term

CH 5

 

Migram's Study of Obediance

Definition

"teacher" was told to shock the "learner" when they got a question wrong. Told to continue shocking after the "learner" was kicking and screaming for mercy. 

 

UNETHICAL, psychologically damaging to "teacher"

Term

CH 6

 

Conceptualization

Definition

process of coming to an agreement on terms associated with individual mental conceptions

(continuing process)

Term

CH 6

 

concept

Definition
the result of conceptualization
Term

CH 6

 

dimension

Definition
a specific aspect or facet of a concept
Term

CH 6

 

indicator

 

Definition
points to the presence or absence of a concept
Term

CH 6

 

Operationalization

Definition
define range of variation of interest, decide the degree of extremes
Term

CH 6

Levels of measurement

 

Nominal

 

 

Definition
only have characteristics of exhaustiveness and mutual exclusiveness, naming groups
Term

CH 6

Levels of measurement

 

Ordinal

Definition

can logically rank-order

 

ranked by numbers

Term

CH 6

Levels of measurement

 

Interval

Definition
actual distance between attributes, intervals between each number are the same
Term

CH 6

Levels of measurement

 

Ratio

Definition

based on a true zero point

 

most specific

Term

CH 6

 

measurement reliability

Definition
a matter of whether a particular technique, applied repeatedly to the same object, would yield the same result
Term

 

CH 6

 

Measurement validity

 

Definition
does the measure puport what is is intended to
Term

 

CH 6

 

inter-code reliability

 

 

Definition

To guard against interviewer unreliability, the researcher can call a subsample of respondents and verify information collected.

researchers assess the inter- coder agreement by assessing the degree to which the independent observers agree.

Term

CH 7

 

Probability Sampling

Definition
random. works to avoid bids
Term

CH 7

 

Non Probability Sampling

Definition
Non random, when we cannot select the kinds of probability samples used in large scale surveys
Term

CH 7

 

Convenience Sampling

Definition

relies on available participants

(non probability)

Term

CH 7

 

purposive sampling

Definition

non probability sampling 

 

you are looking for that particular group

Term

CH 7

 

snowball sampling

Definition

non probability sampling

 

find samples through references

Term

CH 7

 

Quota Sampling

Definition

Non probability

 

units are selected into the sample on the basis of prespecified characteristics so that the total will have the same distribution characteristics assumed to exist in the population being studied.

Term

CH 7

 

Cluster sampling


Definition

non probability

 

a multistage sample selected in accord with probability theory, typically involving some random selection mechanism

Term

CH 7

 

Random Selection

Definition
drawing random numbers, set sampling frame, assign and draw numbers in a computer
Term

CH 7

 

probability sampling theory

Definition

indicated that certain proportions of the sample estimates will fall within specified increments from the population parameters

 

Term

CH 7

 

Sample Frame

Definition
the list of sampling units from which the sample or some stage of the sample is selected
Term

CH 7

 

population

Definition

theoretically specified aggregation of study element

 

where you get the sample from

Term

CH 7

 

sampling frame

Definition
list of elements from which the random sample is selected
Term

CH 7

 

Simple random sampling

Definition

drawing random numbers,

 

the basic sampling method

Term

CH 7

 

systematic sampling

Definition
drawing numbers every 5th, 7th, 10th number etc.
Term

CH 7

 

Stratification

Definition

the grouping of units composing a population into homogeneous group before sampling

 

modification of simple and systematic sampling

Term

CH 8

 

open ended question

Definition
allow responders interpretation
Term

CH 8

 

Close ended questions

Definition

allow no interpretation

 

yes or no 

Term

CH 8

 

composite measure

Definition
ask multiple times in different ways
Term

CH 8

 

contingency questions

Definition
checking qualifications before continuing, responses determine what questions will be asked next
Term

CH 8

 

Probe questions

Definition
to get more complete answers, asked to solicit a more complete answer
Term

CH 8

 

Response rate

Definition

the number of people participating in a survey divided by the number selected in the sample.

 

A high response rate suggests a low chance of problems with a biased sample. A low response rate suggests that non-respondents are likely to differ from the respondents in other ways rather than their willingness to participate

Term

CH 8

 

Issues relative online

Definition
there are technical limitations, but a major weakness is the difficulty in ensuring that respondents to an online survey will be representative of the general population.
Term

Ch 8

 

face to face interview

Definition
 not cheap, slower compared to other surveys, interviewers also risk dangers in high crime areas.
Term

Ch 8

 

self administered surveys

Definition
respondents can lie, they can skip questions, and have a lower completion rate.
Term

Ch 8

 

Secondary analysis

Definition
a form of research in which data is collected by one researcher and then reanalyzed often for a different purpose by another researcher
Term

Ch 8

 

Likert-type index

Definition

variations on the questionnaire item which contains response categories of "strongly agree, agree, disagree and strongly disagree"

 

Term

CH 8

 

Semantic differential index

Definition
asks respondents to choose between two opposite positions.
Term

CH 9

 

Problems relative to the researcher

Definition
-Experimenter Effect: Experimenter or researcher treats participants differently
-Observer Bias: Researchers knowledge of the subject causes them to evaluate with bias
-Researcher Attribute Effect: When a characteristic/feature of the researcher/confederate affects participants’ responses
Term

CH 9

 

Problems relative to the subjects

Definition
-Hawthorne Effect: When participants’ responses are influenced because they are aware of being observed
-Testing effect: Process of measuring influences participants’ behavior
-Maturation: People are continually growing/changing, which can affect results
-Experimental Mortality: Participants drop out of experiments
-Selection Bias: When participants decide for themselves which experimental group they want to be in
-Inter subject Bias: When participants influence other participants
-Compensatory Rivalry: When participants in the control group work harder to make up for the difference
-Demoralization: When participants in control group give up out of lack of stimuli
Term

CH 9

 

Problems relative to the procedure

 

Definition
-History: Outside current events that could influence participants/effects
-Instrumentation: When the measuring instrument changes
-Treatment Confound: Sometimes more than one IV is influencing the DV but they are only looking at one IV
-Statistical Regression: When people have extreme scores the first time, they tend to have less extreme scores the second time being tested
-Compensation: Often the control group is compensated for being deprived of the treatment
Term

CH 9

 

 

IV and DV

Definition

Independent Variable=Cause

Dependent variable=effect

Term

CH 9

 

Pre-experimental design

Definition
 Experimentation that lacks random assignment to experimental and control groups
-One-Shot Case Study: A Single group of participants is measured on dependent variable following the administration of some experimental stimulus
-One-Group Pretest-posttest design: Participants are measured in terms of a dependent variable (pre-tested), exposed to a stimulus representing an independent variable, and then re-measure in terms of the dependent variable
-Static-group comparison: one of the groups is exposed to the independent variable, and other group is not exposed to it
Term

CH 9

 

 

Quasi-experimental design

Definition
use when random assignment is not possible. The experimental group is compared to itself at a different point in time or to a matched comparison group
-Time-series Design: studies of processes occurring over time
-Nonequivalent Control Group Design: Create a comparison group that is as similar as it can be to the experimental or treatment group, only it is not exposed to the independent variable
-Multiple Time Series Design: (last two put together) collecting time series data on two or more matched comparison groups
Term

CH 9

 

True-Experimental Design

Definition
Randomly assigning participants to experimental groups and control groups
-Random assignment
-Double Blind: Participants and anyone in contact with the participants don’t know which group is which
-Solomon 4-group design
Term

CH 9

 

Manipulation checks

Definition
In experimentation, the researcher should check to determine whether the intended IV was manipulated appropriately
Term

CH 9

 

Interaction effects

Definition
how independent variables function in combination 
Term

CH 9

 

Field experiment vs lab experiment 

Definition
field is where you go out in the field and do you research lab is where you observe things from afar and do not get involved.
Term

CH 9

 

evaluation research

Definition
Characterized by its research purpose rather than a specific research method; the purpose is to evaluate the effect of social interventions or new innovations
Term

CH 11

 

Codebook

Definition
 A document that describes the locations of variables and lists the code assignments to the attributes composing those variables
-Primary guide in coding process
-Helps locate variables and interpret codes in your data file during analysis
Term

CH 11

 

data cleaning

Definition
checking for data-entry errors and eliminating them
-Possible-code cleaning: checking for errors in data entry
-Contingency cleaning: the answer could be an error contingent upon the question
Term

CH 11

 

a frequency distribution

Definition
 A summary of the frequencies with which each reported value appeared in the sample
Term

CH 11

 

Skew

Definition
-Positively Skewed Distribution: Positive (highest) numbers appear less frequently than normal
-Negatively skewed distribution: Negative (lower) numbers appear less frequently
Term

CH 11

 

Kurtosis

Definition
Height of a curve’s middle peak
Term

CH 11

 

mean

Definition
Average number
Term

CH 11

 

median

Definition
middle number
Term

CH 11

 

Mode

Definition
Most frequent number

Term

CH 11

 

Standard Deviation

 

Definition
The dispersion of a data set around the mean score. If the distribution is a normal curve, the known percentages of scores can be found within one, two, and three standard deviations about and below the mean. A higher standard deviation means that the data is more dispersed; a lower standard deviation means that they are more bunched together.
Term

Ch 11

 

z score

Definition
A standard score, indicating the location of a score in terms of the number of standard deviations from the sample mean. How many standard deviations above/below the mean a score is.
Term

CH 12

 

Type one errors

Definition

rejecting the null hypothesis when it is true

 

Type 1 and type 2 errors- are inversely related to each other. The more stringent your significance level the lower your risk of a type 1 error but the higher your risk of making a type 2 error, all other things being equal. 

Term

CH 12

 

type two errors

 

Definition

happenes when you decide not to reject the null hypothesis when it is in fact false.

 

Type 1 and type 2 errors- are inversely related to each other. The more stringent your significance level the lower your risk of a type 1 error but the higher your risk of making a type 2 error, all other things being equal. 

Term

CH 12

 

Chi square

t-test

Definition
(Frequencies) both IV and DV are measured nominally
Term

CH 12

 

independent t-test

Definition
This is used when comparing 2 means on a continuous dependent variable. 1 IV with 2 groups (2 means)
Term

CH 12

 

ANOVA

Definition

  1. (analysis of variacnce): One way anova- one IV with more then 2 nominal groups for that IV. DV is continuous.

    Factorial anova- more then one IV multiple nominal groups DV is continuous  

Term

CH 13

 

reflexive journal

Definition
a journal that field scientist use during their study to write down their feelings, reactions and interactions with research subjects
Term

CH 13

 

varied ways of triangulating participation observation data

Definition

refers to the use of multiple kinds of data and/or multiple methods in studying a given phenomenon. It can involve the use of multiple and different sources of data. Triangulation can also involve the use of multiple and different methods of research. It can involve the use of multiple researchers, and it can involve the use of multiple theoretical perspectives.

 

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