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COMM 3050 final
final exam material
82
Communication
Undergraduate 3
05/11/2010

Additional Communication Flashcards

 


 

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Term
organization
Definition
Is made up of 2 or more people
Is a Goal-driven entity
Has a Need for Coordination
Is Structured
Is Environmentally Embedded
Term
organizations are...
Definition
dynamic
comprised of changing groups of people
joint constructions
Term
organizational communication
Definition
The exchange of oral, nonverbal, and written messages within (and across the boundaries of) a system of interrelated and interdependent people working to accomplish common tasks and goals.
Term
scientific management perspective of organizational communication
Definition
How is organization structured/designed?
How can workers be trained for max. efficiency?
How does the chain of command work?
How is labor divided?
Term
human behavior perspective of organizational communication
Definition
How are members influenced?
What motivates workers?
How does motivation affect organization?
Term
human behavior perspective of organizational communication
Definition
How are members influenced?
What motivates workers?
How does motivation affect organization?
Term
integrated perspective of organizational communication
Definition
How does the organization function in its environment?
Combination of the Scientific Management and Human Behavior perspectives
Term
"machine" metaphor explains how organizations function
Definition
Specialization – every part has a specific function
“DIVISION OF LABOR”
Standardization and Replaceability – because the work is standardized, the worker is easily replaced.
Term
bureaucracy
Definition
Aims to improve organizations from the top down, by enhancing the effectiveness of administrative employees.
Authority should emphasize depersonalization and task competence
Term
Hawthorne Effect (Elton Mayo)
Definition
Designed to improve physical working env.
Output increased regardless of variables

Implications:
Attention encourages group norm
Interaction and morale increases productivity
Term
Theory X (Douglas McGregor)
Definition
Dislike work
Prefer direction, avoids responsibility
Not concerned with organizational needs
Must be threatened with punishment
Neither intelligent nor creative
Term
Participative Management (Rensis Likert)
Definition
Employee-centered
Effectively functioning groups
Groups linked together throughout org.
Overlapping individual membership among groups
Term
Participative Management Characteristics (Rensis Likert)
Definition
Communication flows all directions
Peer-group is desired
Decision-making at every level
Supportive climate
Promotes creativity
Term
integrated perspectives
Definition
People, technologies, and environments integrate to influence goal-directed behavior
Term
Contingency Theory
Definition
No specific set of prescriptions is best for all organizations
Three interfaces:
Organization-to-environment
Group-to-group
Individual-to-organization
Term
Systems Theory (Katz and Kahn)
Definition
Organization is made up of subsystems to best utilize:
Inputs - materials and resources
Throughputs - processing of materials/resources
Outputs - finished products to environment
Cybernetics - self-corrective mechanism
Term
5 Subsystems of Systems Theory
Definition
Productive - Accomplish work
Supportive - Develop relationships; provide materials
Maintenance - Integrate people into roles
Adaptive - Provide change
Managerial - Coordination of subsystems
Term
traditional view of culture (layers)
Definition
Artifacts
Values
Deep assumptions
Term
communicative view of culture
Definition
Systems of shared meanings constituted by and revealed through communication.
Term
subculture
Definition
a social group within a national culture that has distinctive patterns of behavior and beliefs
Term
how to be an ethnographer
Definition
Immerse in culture for long period of time.
Examine the culture as a participant-observer.
Provide thick, rich descriptions highlighting metaphors, stories, and rituals.
Term
socialization
Definition
attempts by organization members to change the individual
Term
individualization
Definition
attempts by the individual to change the organization
Term
4 Phases of Socialization
Definition
1. Anticipatory Socialization
+Vocational Anticipatory Socialization
+Organizational Anticipatory Socialization
2. Encounter
3. Metamorphosis
4. Exit
Term
Uncertainty Reduction Theory
Definition
People are motivated to reduce uncertainty in order to predict and explain their lives and the behavior of others

increased knowledge of what kind of person another is provides improved forecast of how a future interaction will turn out
Term
URT axiom
Definition
self-evident truth that requires no additional proof
Term
URT theorem
Definition
proposition that logically and necessarily follows from two axioms
Term
4 Reasons for Low Motivation to Reduce Uncertainty
Definition
Do not experience uncertainty
Have high tolerance for uncertainty (made that way)
Create tolerance for uncertainty (cognitively)
Create certainty (minimal info seeking; causal attributions)
Term
political communication
Definition
process about the topic of politics that involves people exchanging symbolic meaning within a context, expecting and receiving responses, and utilizing one or more media
Term
political campaigns
Definition
Core of democracy: allow us to actively participate in selecting our leaders.
Determine how our own interests can be served
Provide legitimacy to govern
Term
changes in political campaigns
Definition
1. Decline of influence of political parties
Today, primaries select more delegates than caucuses
Transferred power from party officials to citizens who vote in state primaries.
2. Finance Reform
Set limits on individual contributions
Campaigns have still become more expensive
3. Political Action Committees (PAC)
Single-issue groups
Lobby politicians
Corporations, unions, other groups – create PAC—can contribute “soft money” to campaigns (bypass the individual limits noted above)
4. Technology
Campaigns affected by the new technology
Media consultants
Term
caucuses
Definition
Private events run by political parties
Term
primaries
Definition
Run by state and local governments
Term
hard money
Definition
Regulated donations from individuals and political action committees.
used to elect candidates
Term
soft money
Definition
Funds spent by organizations (corporations, trade unions) that are not contributed directly to a candidate’s campaign—no limits.
used to support issues.
Term
Political Action Committee
Definition
Private group that receives contributions or makes expenditures in excess of $1000 for the purpose of influencing a federal election.
Term
netroots
Definition
includes political activism organized through blogs and other online media, including social network services.
Term
assumptions of functional theory
Definition
1. Voting is a comparative act.
2. Candidates must distinguish themselves from opponents.
3. Political campaign messages allow candidates to distinguish themselves.
4. Candidates establish preferability by acclaiming, attacking, an defending.
5. Campaign discourse occurs on two topics: policy and character.
6. A candidate must win a majority (or plurality) of the votes cast in an election.
Term
predictions of functional theory
Definition
1. Candidates will use acclaims more frequently than attacks.
2. Political candidates will use attacks more frequently than defenses.
3. Policy comments will be more frequent than character comments in presidential campaign discourse.
4. General goals will be used more often to acclaim than to attack.
5. Ideals will be used more often to acclaim than to attack.
6. General goals will be used more frequently than future plans.
Term
hard
Definition
“What an informed person in society should / needs to know in order to make wise decisions . . . Government activities, positions of candidates, how policies and government decisions affect our lives, problems we should be concerned about and how to deal with those problems.”
Term
soft
Definition
“Information that is ‘immediate’ and ‘emotional’ . . . to grab our attention . . . Little social significance beyond drama or sensational images to stir emotions or to entertain.”
Term
mediated communication
Definition
A process by which a message is transmitted via some form, or medium
Term
mass communication
Definition
Generally one-way, from one or a few to many, anonymous, audiences have little opportunity for feedback (that reaches the sender).
Term
characteristics of mass communication
Definition
Large scale distribution and reception
One-directional flow
Asymmetrical relation
Impersonal and anonymous
Calculative or market relationship
Standardized content
Term
characteristics of the mass audience
Definition
Large numbers
Widely dispersed
Non-interactive and anonymous
Heterogeneous
Typically not organized or self-acting
An object of management or manipulation
Term
Hypodermic Needle or Magic Bullet Theory
Definition
“Strong media effects” theory of comm that emerged during 1940s and 1950s as radio and TV quickly became popular
Claimed that mass media had a direct, immediate, and powerful effect on its audiences
Based on the emergence of advertising and propaganda, the Payne Fund studies of the 1930s, and Hitler's monopolization of the mass media during WWII
Term
Two Step-Flow Theory
Definition
Katz and Lazarsfeld’s research questioned powerful media effects
Claimed that information flows from the mass comm to opinion leaders who then transmit to less active members of the population
Led to “Limited Media Effects” era
Term
analog media
Definition
Analog media: media analogous to the sound it was recording
Originally: audio recording
Now: non-digitized media (print, audio, video, photography, and film)
Term
digital
Definition
media that have been created in or transformed into computer-readable form
Term
benefits of digitization
Definition
World Wide Web makes everyone a potential publisher.
Easy and cheap to create, reproduce, and distribute
Term
problems of digitization
Definition
Erosion of privacy.
Uneven access to the Internet among groups.
Easy access to objectionable material.
Susceptibility to crimes such as identity theft
Term
convergence
Definition
The coming together of the fields of computing, telecommunications, and media in a digital environment
Term
4 implications of convergence
Definition
1. communication content is becoming more fluid, dynamic, rapid, and global
2. the audience is more active in media production and distribution
3. communication organizations (companies are consolidating)
4. communication professionals (distinction between journalists and audience is fuzzy)
Term
cultivation theory
Definition
heavy television viewing creates an exaggerated belief in a mean and scary world
Term
Resonance
Definition
Reliving experience of real-life violence
Term
public opinion
Definition
attitudes one can express without running the danger of isolating oneself
Term
spiral of silence
Definition
increasing pressure people feel to conceal their views when they think they are in the minority
Term
Quasi-statistical organ
Definition
sixth sense that tallies up information about what society in general is thinking and feeling
Term
Pluralistic ignorance
Definition
people’s mistaken idea that everyone thinks like they do
Term
Train/plane test
Definition
question used to determine whether people are willing to speak out in support of their viewpoint
Term
Hard-core nonconformists
Definition
people who have already been rejected for their beliefs and have nothing to lose by speaking out
Term
Avant-garde
Definition
intellectuals, artists, and reformers in isolated minority who speak out because they are convinced they are ahead of the times
Term
media effect
Definition
Refers to a variety of ways that the mass media influence/affect/change the way audiences think, feel, behave … whether intended or not
Term
behavioral media effects
Definition
change in behavior
Term
attitudinal media effects
Definition
change in attitude, values, opinion
Term
emotional media effects
Definition
change in physical arousal
Term
cognitive media effects
Definition
change in knowledge, thinking, or perception of reality
Term
Social Comparison Theory
Definition
When a person is uncertain about an attribute, he/she will examine others as sources of comparison.
Sources of comparison can be “real” or “mediated.”
Media offer many sources for comparison!
Term
upward comparisons
Definition
Comparison target superior
Negatively influences self-esteem
Term
downward comparisons
Definition
Comparison target inferior
Positively influences self-esteem
Term
the Adions complex
Definition
The term was extracted from Greek mythology which depicted Adonis as half man and half god who was considered the ultimate in masculine beauty. Adonis' body, according to sixteenth-century perspectives, was representative of the ultimate in male physique. According to mythology so beautiful was his body that he won the love of Aphrodite, queen of all gods.
The development of the "Adonis Complex" shows that men are being targeted as vigorously as women have been for decades creating destructive obsessional disturbances concerning their own bodies. Men's body image concerns range from minor annoyances to serious and sometimes even life-threatening obsessions. They can present as manageable dissatisfaction at one end of the spectrum to extreme psychiatric body image disorders.
Term
sexual objectification
Definition
a person’s body, body parts, or sexual functions are separated out from his or her person,
reduced to the status of mere instruments,
or regarded is if they were capable of representing him or her
Term
self-objectification
Definition
Tendency to perceive and describe one’s body according to how it appears rather than what it can do.
A propensity to adopt an observer’s perspective on the self.
An awareness of the body as it appears to others.
Term
self-objectification as a trait
Definition
relatively stable personality disposition …

Can be “cultivated” by media.
Term
self-objectification as a state
Definition
short-term, immediate, situation-specific …

Can be temporarily activated by media.
Term
objectification theory
Definition
According to the theory, the media play a central role in conveying gender-typed body ideals and thus socialize women (and men, but predominately women) to “self-objectify,” which is the tendency to perceive and describe one’s body according to how it appears rather than what it can do. It is a propensity to adopt an observer’s perspective on the self. SO is a state of awareness of the body as it appears to others. For people who exhibit the trait of SO, the observer’s perspective on the self is chronically accessible. Also possible to temporarily activate a state level of SO, though not the goal of this project.
SO in and of itself is not negatively valenced or necessarily harmful. Not like body dissatisfaction or other dysphoria variables. However, SO does have costs. It leads to other negative outcomes like body shame and body anxiety.
In turn, these emotional consequences of SO can impact three mental health risks: depression, eating disorders, and sexual dysfunction. The focus for this project is sexual dysfunction.
It is estimated that some form of female sexual dysfunction affects about 40% of women in the U.S.
The explanation for this based on OT is that women’s self-consciousness about their bodies consumes mental energy, leaving fewer mental resources for concentrating on other activities, such as sex. In other words, internalizing an observer’s perspective on the self cognitively removes you from the sexual experience so that you are likely to experience negative feelings about one’s sexuality. So, according to the theory, SO and subsequent body emotions can lead to a constellation of sexual dysfunction variables, such as reduced sexual interest, increased self-consciousness about the body during physical intimacy, and decreased sexual esteem.
Theory particularly relevant to women: physical attractiveness is more important to success (a “currency”) for women than for men.
Term
Systems Theory
Definition
Katz and Kahn
Term
Uncertainty Reduction Theory
Definition
Berger and Calabrese
Term
Motivation to Reduce Uncertainty and 7 Axioms
Definition
Dr. Kramer
Term
Two Step Two Flow Theory
Definition
Katz and Lazerfeld
Term
Cultivation Theory
Definition
George Gerbner
Term
Spiral of Silence Theory
Definition
Noelle-Neumann
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