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COMM 2320 Media Production UH
Exam 1
63
Communication
Undergraduate 2
02/28/2013

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Term
Audience analysis
Definition
an accurate estimate of a prospective audience is essential for the development of workable funded projects and marketable media ideas
Term
Audience Analysis
Definition
choice of medium
Term
Audience analysis
Definition
size of audience
Term
Audience analysis
Definition
budget justification
Term
audience analysis
Definition
audience expectations
Term
audience analysis
Definition
choice of medium format
Term
audience demographics
Definition
age, gender, income, education, religion, culture, language
Term
distribution
Definition
taking the production through a broker to the consumer or wholesale
Term
exhibiting
Definition
taking the production to the consumer or retail.
Term
convergence
Definition
coming together of previous technologies. example computers and tv
Term
broadcasting
Definition
Sending audio and video signals to home receivers through the airwaves.
Term
cable
Definition
Sending audio and video signals from satellite dish(es) to the home.
Term
internet
Definition
Sending audio and video signals via Web Sites to the home through internet connections.
Term
satellite
Definition
Sending audio and video signals from a satellite to the home.
Term
HUT
Definition
Household using television
Term
theatrical distribution
Definition
Media/productions that are distributed to and exhibited in theaters and educational institutions.
Term
non-theatrical distribution
Definition
Media/productions that are distributed and exhibited in homes on personal viewers, Computers, Televisions, Cell Phones, MMD’s.
Term
preproduction
Definition
treatments, scripts, and budgets
Term
treatment
Definition
short story format
Term
script
Definition
the complete story
Term
budget
Definition
how funds are spent
Term
production
Definition
set-up and rehearsal
Term
postproduction
Definition
edit
Term
editing
Definition
brings together the audio and visual elements of production and smoothes out all the rough edges
Term
above the line
Definition
producer, director, and talent
Term
below the line
Definition
Technical Director, Stage Manager, and Camera Operator
Term
conveying information
Definition
communicating with pictures and sounds
Term
rhetorical persuasion
Definition
waging a successful argument
Term
artistic expression
Definition
feelings and thoughts toward a person, object, event or idea
Term
realism
Definition
creates and sustains the illusion of reality
Term
modernism
Definition
self-expression, form and techniques are central, subjectivity
Term
postmodernism
Definition
beyond modernism, a menagerie of styles and techniques, no one controlling presence, who are we…
Term
Production strategies
Definition
• Marketable package
• Goals and objective of the project
• Researching
• Audience analysis
• Audience demographics
Term
The proposal
Definition
• A document designed to help raise money
• Opening statement of purpose
• Budget and schedule
• Information on the Audience
• Summaries of the involved personnel
Term
Script breakdown
Definition
• Provides schedules
• Budgets
• Base on settings and locations
• Scheduling
Term
Production budget
Definition
• Above the line costs
• Below the line costs
• Total Running Time-duration
• Shooting ratios medium shot to used
Term
fiction
Definition
dramatic stories
Term
non-fiction
Definition
conveys information
Term
blueprint
Definition
a script is a production _______________
Term
do-able
Definition
a script must be _________
Term
research
Definition
novelistic or journalistic
Term
premise
Definition
"what if" a simple idea or concept
Term
synopsis
Definition
1 or more paragraphs that describe the story
Term
outline
Definition
develops the plot and characters
Term
treatment
Definition
third person narrative summary of story
Term
Full page master scene script
Definition
• Single Column both visuals and audio
• Organized by scenes
Term
Split-page news script
Definition
• Two Columns
• One side visuals the other audio
Term
Semi-scripted two columns
Definition
• Rundown Sheet or outline of a show from start to end
Term
drama
Definition
actions performed by actors
Term
narrative
Definition
chain of events told
Term
Act 1
Definition
Starts with powerful images or words
• The main plot is introduced and limited
Term
Act 2
Definition
The first turning point
• Subplot development
• Secondary character development
Term
Act 3
Definition
Sense of urgency
• Build to the climax
Term
Rising Action
Definition
• Crisis or crises
• Progression of complications
Term
Falling action
Definition
• Resolution
• Overcoming the conflict
Term
actions and words
Definition
Characters can be revealed through 2 primary vehicles:
Term
adaptation
Definition
a relatively faithful translation of a play, short story, a novel, or even a comic strip into a film or television program
Term
Narrative duration
Definition
• Difference between real and screen time
Term
Narrative order
Definition
• Difference between historical and screen chronology
Term
Point of view
Definition
• How something is presented
• Objective vs. subjective
Term
inartistic rhetorical
Definition
dependent on facts
Term
artistic rhetorical
Definition
emotional, ethical, demonstrative
Term
informative and persuasive
Definition
Nonfiction scriptwriting is ______________ and ______________
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