Term
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Definition
| an application of symbolic convergence theory; a method of analyzing collections of "communication" to determine underlying "world views" that people hold, judging by the messages they use |
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Term
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Definition
| the totality of one's values, beliefs, ideas, and images of reality |
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Term
| symbolic convergence theory |
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Definition
| -At moments of tension, groups often become very dramatic and share stories or fantasy themes |
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Term
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Definition
| stories told in small groups; include characters, plot lines, scenes, and sanctioning agents |
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Term
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Definition
| a set of unified fantasy themes go together to paint an overall picture of some aspect or experience |
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Term
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Definition
| a carefully selected group of people are interviewed together in a session or discuss on a given topic with or without a guide/ moderator/ facilitator |
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Term
| General purposes of focus group survey |
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Definition
a. Gather preliminary information
b. Help develop questionnaire items
c. Understand a particular phenomenon
d. Test preliminary ideas or plans of interest |
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