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| The study of the application of the techniques of inducement |
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| : the study of rhetorical functions and techniques in specific rhetorical texts. |
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| the study of the rhetorical functions of language and discourse generally. |
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| first assumption of rhetoric |
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Definition
In order to be intelligible, events (ideas or truths) must be out into symbolic form a language, categories of thought that are ordered rationally
o Once you choose a symbolic form you also choose a specific |
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| second assumption of rhetoric |
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Definition
| a symbolic form is the mode of inducement, there is no rhetorical without symbolic form |
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| third assumption of rhetoric |
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| rhetorical requires two or more communicators |
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| fourth assumption or rhetoric |
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| contemporary rhetoric favors a view that is epistemic |
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| fifth assumption of rhetoric |
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| rhetoric requires effect or intent to effect |
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| Substance may be statements of particular ideas or attitudes—the content. Substance may be the stylistic feature of communication—the way in which someone talks. |
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| when two entities are united in substance they are consubstantial or identified with each other or experiencing identification |
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one thing indexes the other
o EX: smoke is a sign of fine |
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making meaning of a sign that is not the real thing but is iconic of the real thing
o EX: the Eiffel tower in Las Vegas vs. the real Eiffel Tower |
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all words are making meaning, to recognize that all symbolic forms are meaning making by convention. We all decide as a group that when we do [this] it means [that]
o EX: flipping the bird
o Symbolic meanings change over time |
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| rhetoric is not only addressed to people, but to certain situations. Choice, attitudes, strategy. Rhetoric always has creative choices. |
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| all rhetoric is grounded in creative choices, it always has a style in which it is presented |
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Term
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the rhetorical art consists of the use of symbol to induce cooperation in people.
I.e. to write a speech, to create a commercial, to make an advertisement. |
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Term
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Definition
:is a piece of discourse whose intent and/or function is to persuade an audience.
I.e. the actual text of the speech, the actual commercial, the ad itself |
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