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COMM 1302
Communication Theory, COMM 1302, Haun
50
Communication
Undergraduate 1
11/07/2010

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Cards

Term
Definition
Isolates, bridges, dyads and liaisons
Term
Definition
Widespread adoption over time of a product or idea.
Term
Definition
Filtering function of the mass media which effects the amount of information received by the audience.
Term
Definition
Function of the mass media in which social reality is shaped by editors who choose and display the news.
Term
Definition
Television is this kind of medium (McLuhan) because it involves multi-sensory experience simultaneously.
Term
Definition
What is the name of McLuhan’s theory that has as its thesis: “the medium is the message”?
Term
Definition
A person who connects with other people – not just one –
from another network.
Term
Definition
This theoretical approach states that media audience members are active and goal-oriented and choose from competing sources to meet their needs.
Term
Definition
Inadequate information for effective job performance.
Term
Definition
Management style characterized by low focus on task and high focus on climate (Blake & Mouton).
Term
Definition
Management style in which the manager lets the decisions rest with the employees (Likert).
Term
Definition
Characterized by rules, records hierarchy and allocation of resources. (Weber)
Term
Definition
This is the *long-range goal of virtually every organization.
Term
What are the 3 types of effects that the media may produce on individuals? (According to Ball-Rokeach & DeFleur)
Definition
_________, affective and behavorial.
Term
Definition
According to two-step flow theory, these individuals receive information from the media and pass it on to their peers; this is a role distributed across groups.
Term
Definition
Gerbner’s theory which focuses on the socio-cultural outcomes of mass communication; concerned with the totality of the pattern communicated by television rather than any particular content or specific effect; says TV shapes the viewer’s conception of social reality.
Term
What are the 3 types of authority according to Weber?
Definition
Traditional
Bureaucratic
_______________
Term
What are the 4 phases of Fisher's interact process?
Definition
1.) Orientation-getting acquainted/clarifying the task.
2.) Conflict-tension and disagreement.
3.) Emergence-cooperation, bargaining and negotiation.
4. Reinforcement-unity and commitment to a final solution.
Term
Definition
View of workers as lazy, irresponsible and in need of monitoring and possibly coercion in order to accomplish tasks.
Term
Definition
Provides important information to managers but may increase worker vulnerability.
Term
Definition
In contrast to the “global village” idea, cable television has contributed to this effect.
Term
Definition
The management style that has low concern for task and low concern for people. (Blake and Mouton)
Term
Definition
Eyeglasses, computers, cars, typewriters, etc. are all extensions of this, according to McLuhan.
Term
According to Marshall McLuhan, communication is best defined as information ------------------.
Definition
Term
In balanced and consistent situations, the media effect on people is usually to simply serve as ---------------.
Definition
Term
The invention of the printing press in the Middle Ages produced what major cultural effect?
Definition
Term
Definition
The belief acquired by massive exposure to violent media fare causing people to fear violent crime.
Term
-------------- Communication
Definition
This type of communication is important for inter-department exchanges, problem-solving and coordination but may lack control
Term
Groupthink
Definition
The condition in which too much cohesiveness among members results in poor decision-making and an illusion of invulnerability.
Term
Group Directiveness
Definition
According to Kurt Lewin’s field theory of groups, this term refers to a person’s conception of important goals and barriers as well as the requirements necessary to attain goals.
Term
Social influence theory maintains that people behave aggressively even when social norms and pressures frown on aggression because of the complex relationship between ------------ and aggression
Definition
Term
Definition
A personal goal, unknown to other members of a group, and usually destructive or counter-productive.
Term
What are the 2 major components of conflict behavior?
Definition
--------
Cooperativeness
Term
What are the 4 phases of Fisher's interact process?
Definition
Orientation
---------
Emergence
Reinforcement
Term
Group achievement depends on the definition and achievement of what?
Definition
Term
Groups become more centralized as group membership does what?
Definition
Increases
Term
One symptom of groupthink is an illusion of what?
Definition
Invulnerability.
*Groupthink results from too much cohesiveness*
Term
Another symptom of groupthink is an unquestionable belief in the group’s what?
Definition
Morality
Term
Definition
This results for groups that do not critically examine majority opinion or seek expert opinions.
Term
After comparison, a person who sees no other group alternatives will stay in a ------------- group
Definition
Term
Group ------ ?
Definition
Affects centrality, satisfaction and efficiency
Term
As group membership increases, groups become more what?
Definition
Term
Definition
A future state of affairs desired by enough members to work for its achievement.
Term
Group ---- ?
Definition
Includes member qualities, group size and compatibility.
Term
What kind of leader is a symptom of groupthink?
Definition
Charismatic
Term
What kind of efforts to rationalize are a symptom of groupthink?
Definition
Term
What are 4 symptoms of groupthink?
Definition
Term
*What theory tells us why people stay in groups?
Definition
Cost/Reward Theory
Term
*Define Socioemotional.
Definition
Behavior that is represented by friendliness, tension, and dramatizing
Term
According to Bales Interaction, what are the main roles in a group and their respective opposites?
Definition
Dominant/Submissive
Friendly/Unfriendly
Instrumental/Emotional
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