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A FALLACY THAT INTRODUCES AN IRRELEVANT ISSUE TO DIVERT ATTENTIONF FROM THE SUBJECT UNDER DISCUSSION |
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A FALLACY THAT ATTACKS THE PERSON RATHER THEN DEALING WITH THE REAL ISSUE IN DISPUTE |
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A TECHNIQUE IN WHICH A SPEAKER CONNECTS HIMSELF WITH THE VALUES, ATTITUDES, OR EXPERIENCES OF THE AUDIENCE |
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THE AUDIENCE'S PERCEPTION O FWHETHER A SPEAKER IS QUALIFIED TO SPEAK ON A GIVEN TOPIC. THE TWO MAJOR FACTORS INFLUENCING A SPEAKER'S CREDIBILITY ARE COMPETENCE AND CHARACTER. |
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THE CREDIBILITY OF A SPEAKER PRODUCED BY EVERYTHING SHE OR HE SAYS AND DOES DURING THE SPEECH. |
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