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the ability to understand and make productive use of the media. |
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the analysis used to assess the effects of media on individuals, on societes, and on cultures. |
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the process of human beings sharing messages |
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messages that return from the receiver to the source of the initial message |
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anything that interferes with communication between source |
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messages conveyed through an interposed device rather than face-to-face |
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an interposed devide used to transmit messages |
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consists of mediated messages transmitted to large, widespread audiences |
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those who determine what messages will be delivered to media consumers |
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the merging of technologies, industries, and content, especially within the realms of computer, telephone, and mass media |
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the displacement of a nations customs with those of another country |
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savings that accrue with mass production |
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a combination in which the whole is more than the sum of its parts. |
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promoting a product in one form to sell it in some other form. |
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the acquisition of the same type of business in more than one market area by one company. |
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a business model in which a company owns different parts of the same industry. |
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laws that prohibit monopolistic practices in restraint of trade. |
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corporate growth through the acquisition of different types of businesses |
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any action that prohibits an act of expression from being made public. |
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the press is an unofficial fourth branch of government |
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a relationship in which two parties contend with or oppose each other. in the US, the media are expected to have an adversarial relationship with the government so that they can serve a watchdog role. |
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prevention of publication by the government |
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the part of the US constitutions bill of rights that guarantees freedom of speech |
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a type of reed used to make an early form of paper. |
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an early form of paper made from animal skins |
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a book written on parchment pages that were cute and bound on one side |
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technological determinism |
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a culture in which information is transmitted more by speech than writing |
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a culture in which information is transmitted more by speech than writing |
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an inexpensive early form of paperback containing mostly stories to be read for pleasure |
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proportion of cotton or linen fiber in high quality paper |
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inexpensive fiction, popular in the 1860s, that sold for 10 cents, also called pulp fiction |
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paperback books printed on cheap paper made from wood pulp. |
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the realm embracing works on which the copyright has expired |
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a quality paperback book with a larger trim size than the standard mass-market paperback |
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books recorded on tape or some other similar medium |
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books that exist as digital files |
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interactive stories that allow the reader to change the plot as the narrative is read |
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on speculation; in the publishing industry, finishing a work without a contract guaranteeing that it will be bought |
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the authors share of the net amount of a works revenues |
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an editor who obtains books to be published |
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an editor who works directly with the author during the writing of a book, going over each chapter and suggesting major revisions. |
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an editor who polishes a manuscript line by line and prepares it for typesetting |
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type of writing, such as romance or mystery |
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a publisher that is affiliates with an institution of higher education and that published mostly academic books, especially original research by college professors. |
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a publisher with few employees and minimal facilities. many small presses try to publish serious books, especially poetry and avant-garde fiction |
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a publisher that requires its authors to pay the full cost of producting their own books |
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one that provides 'supported self-publishing' through a website. |
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brief laudatory comments that can be placed on the cover of a book |
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large bookstores that feature around 100,000 book titles and offer various amenities such as coffee bars and live readings. |
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booksellers not owned by a chain and not part of a larger company |
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book lovers, heavy readers |
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those who enjoy reading but find the time to read only a few books a year. |
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those who read only what they have to for their jobs or studies |
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those who can't read because they have never learned how. |
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those who are able to read but do not |
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all types of huge events, especially in terms of media products |
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authors who don't make it to the best-seller lists but still have respectable sales |
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a collection of reading matter, issued regularly |
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term for magazines based on the idea of their regular interval of publication |
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phase of media evolution in which only the rechest and best-educated members of the population make use of a particular medium |
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phase of media evolution in a truly mass audience takes advantage of a particular medium |
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phase of media evolution in which a particular medium tends to break up into segments for audience member with diverse and specialized interests. |
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investigate journalism conducted with the goal of bringing about social reform |
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magazines produced on cheap paper with a low cultural reach, such as True Romance and True Confessions |
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special interest magazines |
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magazines aimed at specific readers with specific concerns tastes. |
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magazines that appear only on the internet, such as Slate and Salon |
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any magazine that advertises and reports on consumer products and the consumer lifestyle |
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magazines produced with the objective of making their parent organizations look good. |
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public relations magazines |
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magazines produced with the objective of making their parent organizations look good |
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periodicals that doctors, lawyers, engineers, and other occupational groups rely on for information in their fields. |
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periodicals that publish research in a variety of scholarly fields; also called scholarly journals |
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industry term for literary magazines with small circulations |
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low-cost self-published magazines put out by fans on a variety of topics; also called fanzines |
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using a personal computer, to act as editor, publisher, and writer |
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a brief explanation of how the magazine will be unique and what will make it successful |
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magazines published by associations, such as national geographic |
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title given to a magazines highest-paid freelance writers, who sometimes polish others work |
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cost per thousand; guideline for the price of each exposure of a customer to an ad. |
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the division of a magazine company charged with finding and keeping subscribers, managing the subscriber list, and promoting single-copy sales. |
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postcard-sized business reply cards, usually containing subscription solicitiations, that are inserted into magazines during the production process |
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subscription fulfillment companies |
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businesses that specialize in soliciting magazine subscriptions |
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slightly different versions of the same magazine, as in demographic and regional editions |
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slightly different versions of the same magazine that go out to subscribers with different characteristics |
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slightly different versions of the same magazine produced for different geographic areas |
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paid circulation magazines |
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magazines for which readers actually pay subscription fees and newsstand charges. |
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a system of distribution in which magazines are sent free to desired readers |
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readership beyond the original purchaser of a publication |
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editorial material designed to be paired with nearby advertising |
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