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Comm 101 Final Exam UWO
Exam 3 Oshkosh
39
Communication
Undergraduate 2
12/11/2011

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Cards

Term
Process
Definition
Dynamic interaction of an infinite number of variables with no beginning, middle or end
Term
Methodology
Definition
Determines what you get as a reult in an experiment
Term
Internal Validity
Definition
Isolation, measurement and control
Term
External Validity
Definition
Generalizability to others
Can i generate the results of my internally valid study to some other outside group?
Term
Realiability
Definition
Same as reporudcibility
If we do the study again, would we get the same results?
Term
Validity
Definition
Does the measuring instrument measure what it's supposed to?
Term
Correlation
Definition
Some variabiles are associated with one another but one doesnt affect the other
Term
Hypodermic Needle/Magic Bullet Theory
Definition
Viewers or listeners change
They broadcast a message, you get the message and do as they say
Term
Whipping Boy
Definition
Media is blamed for many problems in our society
Term
3rd person effect
Definition
Others have been influenced by media but I havent
Term
Two-step Flow
Definition
older mass comm. theory
Messages regarding politics come to media and then they deliver them to the viewers
Term
Violence
Definition
Physical aggression against another human being or animal
Term
The Classic Hypothesis - media violence
Definition
Seeing violence increases aggressive behavior
Term
The classic paradigm - media violence
Definition
frustration, exposure opportunity for violence
Term
Catharsis
Definition
watching makes you less aggressive
-proven not true
Term
Aggressive
Definition
seeing aggression makes you more violent or aggressive
Term
Modeling
Definition
seeing aggression leads to greater aggression but it's not because it's aggresion, it's because of copying or modeling behavior
Term
Exciting Transfer
Definition
viewing violence leads to aggresion because you experience an increased heard rate and you go into an excited state
Term
Protest Effect
Definition
Vote for someone you know won't win so you're not responsible
Term
Apathy effect
Definition
Why waste your time voting if it's only 1 vote
Term
The Four P's
Definition
Precision
Precedent
Procedure
Politics
Term
Absolutism
Definition
Should be no restrictions on freedom of speech, press, religion.
-Except when matter of national security or obscene
Term
Blackstone's theory
Definition
no prior restain
Term
Test of Bad Tendency
Definition
KKK example - wouldn't let on steps of capital to protest
Term
Clear and Present Danger
Definition
Yelling bomb or fire
Term
Ad Hoc Balancing
Definition
Most times you are entitled to free speech and press
Term
Libel issue
Definition
defames or destroys the reputation of another and
Term
Libel
Definition
Written words
Term
Slander
Definition
Spoken words
Term
Privilege - libel defense
Definition
performance of many duties (law enforcement) people are able to say things about you - reporters repeat what they say in writing
Term
Fair Comment
Definition
offered your abilities and assessed them, negative or positively
Term
Obscenity by Definition
Definition
DOESN'T SAY ANYTHING ABOUT LIST OF OBSCCENE WORDS
Term
Sunshine Law
Definition
Govnerments business should be done in a way that's available for citizens
-public meetings must be advertised X amount of days before
Term
Shield Laws
Definition
Laws that would protect journalist from giving out their sources
-no national/federal shield law.. up to state
Term
Section 315
Definition
Controls equal opportunnity for all legally bonified candidates for any given political office

Broadcastings given everyone equal opportunity with price - not your problem if you can't afford it
Term
Fairness Doctrine
Definition
Creation of FCC
Thought it would be a good idea to offer balanced coverage - not equal
Term
Uses and Gratifications
Definition
use media rationally to meet their needs - not always as media would like
Term
Dependency Theory
Definition
Emotional, irrational belief in media messages and sources
Term
Uses and Dependency Theory
Definition
The "expected" middle ground, interaction of interpersonal communication and mass media
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