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Our understanding of how we are similar to /different from others How individuals are positioned by and position themselves in the world through language and action |
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Ashcraft: Understanding gender and organizing |
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Definition
Frame 1: Gender differences at work Frame 2: Gender Identity as Organizational Performance Frame 3: Gendered Organizations Frame 4: Gendered Narratives in Popular Culture |
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Frame 1: Gender differences at work |
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Definition
Men engage in report talk Women engage in rapport talk In organizations: Women don’t negotiate or ask for promotions In personal lives: the second shift (Hochschild, 1989); having children is viewed as a personal choice rather than a public good Valuing “women’s way” in organizations |
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Frame 2: Gender as Organizational Performance |
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Gender is accomplished through Doing gender rather than Being Micropractices (day to day behavior) Examples: strippers performing the role that customers desire (reward: higher tips); oil rig workers showing stoicism in front of work hazards and injuries (reward: keeping the job) Emotion Labor = organizationally controlled feelings; employees are required to enact specific emotions in the interest of the organization (Hochschild, 1989); “happy face” Performing gender at home – shop floor workers performing masculinity (Collinson, 1992) The organization = as stage |
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Frame 3: Gendered Organizations |
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Organizations themselves are gendered Gendered types of work are reproduced by org hierarchies women – support roles males – leadership roles Career choices – dominant ideology has created a preference for the male worker Difficult for women to embody the “ideal worker” Recruiting and promoting practices contribute to gender and race segregation Org policies: Maternity leave framed as a “benefit” or bonus rather than automatic right |
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Frame 4: Gendered Narratives in Popular Culture |
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Popular culture is gendered Ashcraft & Mumby (2004) After the 1918 war - popular images of pilots as “hard-living, hard-drinking boys”. In the 20s and 30s - To ease the public concern, a new discourse emerged about “lipstick pilots”, “ladybirds” who managed to fly airplanes – flying was easy – not real work 40s – move back towards the flying as a masculine, white profession Consumption Self-help books as identity resources |
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