1. Determine the list of candidate Magazines.
2. identify the most efficient magazines with the CPM Ranker.
3. create a plan that delivers the most reach for the given buget
4. refine the optimal schedule to reflect marketig judgments
5. Negotiate Position, cost, and merchandising with magazine sales reprsentative    
6. Present the Recommended schedule to the client and adjust as neccessary

Othe Magazine value points

secondary Audiences 

• MRI's total audences include primary readers and pass-along readers
• some research shows pass along readers are less receptive to Ads
• some give discount for pass along audences
  • one way of doing this is cutting their number in half.

Othe Magazine value points

Editorial Environment

• the editorial environment of a magazine may not be compatable with the product being sold.
  • high fat snacks may not fit a diet magazine.
  • a book praising Obama nay not be suitable for a conservitive Magazine
• Hall's Magazine Report evaluate in details a Magzs editoral environment.

• magazines offten have a different version of a Ad that goes to different areas and even different occupations.
• this allows targeting special magazine audiances

• you must decide where to place your ad.
• when the media planner is negotiating some print vehicles offer advertisers selected positions. this can help you hit your target audance.
• the planner should consider the availaility of favored positions as a factor in weighting. 

• the readership of the average advertisment in a magazine declines as the number of ADs in the vechle incresses.  
• clutter is undesirable
• Product Protection is something to seek, this mean keeping competitive ads within the vehicle at a resasonable ditance from you own adverting brand.

• some magazines reject many ads based on unsupported facts.
• these magazines may have more crediblilty
  • Good House Keeping is an example  

Internet Media vehicles

Evaluating And selecting internet media

• determining Metrics of success, that is how will the effectiveness of the internet campaign be masured?
• click through don't account for those who click and leave
• are you looking for time spent on site

Internet Media vehicles

Buying internet media

• Find sites that have your target.
• determine the CPM of the Sites.

Internet Media vehicles

The internet is still  young

• always changing
• has no established normal yet