Term
|
Definition
|
|
Term
|
Definition
|
|
Term
|
Definition
computer network: Local Area Network (connects 2 or more computers)
WAN: Wide Area Networks - connect LANs |
|
|
Term
|
Definition
More than 633 million people |
|
|
Term
World Internet Usage vs Penetration |
|
Definition
World: Asia, Europe, North America
Penetration: North America, Australia/Oceania, Europe |
|
|
Term
|
Definition
an active memory on the web that stores visited sites |
|
|
Term
|
Definition
a hidden identifier that allows the internet server to track visitors |
|
|
Term
Top Internet Service providers |
|
Definition
SBC
Comcast
AOL
Verizon
Road Runner |
|
|
Term
|
Definition
Yahoo
Google
Msn
youtube
live.com |
|
|
Term
|
Definition
low entry barriers, lacks gatekeepers, not easily controlled |
|
|
Term
|
Definition
capped annual franchise fee to 5% of company's gross revenues
--> leads to increase in basic service prices
government needed to cap what city can charge for basic cable --> got expensive |
|
|
Term
|
Definition
Comcast (serves over 21 million households)
Time Warner (11 million)
--> both provide cable service to 44% US homes |
|
|
Term
Advertising: Account Executives |
|
Definition
Liaison between client and agency
Help client develop a strategic advertising plan
Help the client set realistic advertising objectives
Work with media planners and creatives
|
|
|
Term
|
Definition
Kennedy Dickinson combined Edison’s light bulb, Goodwin’s celluloid, and Le Prince’s camera to create this early movie camera
|
|
|
Term
|
Definition
1. Independent Theaters (45%)
2. Regal (16.5%)
3. AMC (12%)
4. Cinemark (9%)
5. Carmike (6%)
6. Cineplex Entertainment (3%)
|
|
|
Term
film studios with greatest US market share
|
|
Definition
1. Time Warner 20%(Warner Bros, New Line, Warner Independent)
2. Sony (17%)- (includes Columbia, Sony Classics, MGM/UA)
3. Viacom (15.5%) (includes paramount, paramount vantage, DreamWorks)
4. Disney 15%- (Buena Vista, Miramax, Pixar)
5. News Corp 12% (Twentieth Century Fox, Fox Searchlight)
6. GE/NBC Universal 12% (Universal, Focus, Roguel)
7. Lion’s Gate- 4% (independent)
8. All other independents- 6%
|
|
|
Term
Motion Picture Patents Company |
|
Definition
Edison forms in 1908: brought down by Zucker (paramount) and Fox in 1917 |
|
|
Term
|
Definition
Paramount, MGM, Warner Brothers, 20th Century Fox, RKO
Columbia, Universal, United Artists
late 1920s: oligopoly is formed |
|
|
Term
Top 5 National Advertisers |
|
Definition
-
- Proctor and Gamble
- AT&T
- Verizon
- General Motors Corp
- Time Warner
|
|
|
Term
top five advertising agencies |
|
Definition
-
- Omnicom Group
- WPP group
- Interpublic Group of Cos.
- Publicis Groupe
|
|
|