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Cognitive Biases - Memory
Understanding the types of cognitive biases that impact memory and attention
44
Psychology
Undergraduate 1
06/06/2021

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Term
Bizarreness effect
Definition
Bizarre material is better remembered than common material.
Term
Choice-supportive bias
Definition
The tendency to remember one's choices as better than they actually were.[121]
Term
Conservatism or Regressive bias
Definition
Tendency to remember high values and high likelihoods/probabilities/frequencies as lower than they actually were and low ones as higher than they actually were. Based on the evidence, memories are not extreme enough.[122][123]
Term
Consistency bias
Definition
Incorrectly remembering one's past attitudes and behaviour as resembling present attitudes and behaviour.[124]
Term
Context effect
Definition
That cognition and memory are dependent on context, such that out-of-context memories are more difficult to retrieve than in-context memories (e.g., recall time and accuracy for a work-related memory will be lower at home, and vice versa).
Term
Cross-race effect
Definition
The tendency for people of one race to have difficulty identifying members of a race other than their own.
Term
Cryptomnesia
Definition
A form of misattribution where a memory is mistaken for imagination, because there is no subjective experience of it being a memory.[125]
Term
Egocentric bias
Definition
Recalling the past in a self-serving manner, e.g., remembering one's exam grades as being better than they were, or remembering a caught fish as bigger than it really was.
Term
Fading affect bias
Definition
A bias in which the emotion associated with unpleasant memories fades more quickly than the emotion associated with positive events.[126]
Term
False memory
Definition
A form of misattribution where imagination is mistaken for a memory.
Term
Generation effect (Self-generation effect)
Definition
That self-generated information is remembered best. For instance, people are better able to recall memories of statements that they have generated than similar statements generated by others.
Term
Google effect
Definition
The tendency to forget information that can be found readily online by using Internet search engines.
Term
Humor effect
Definition
That humorous items are more easily remembered than non-humorous ones, which might be explained by the distinctiveness of humor, the increased cognitive processing time to understand the humor, or the emotional arousal caused by the humor.[127]
Term
Lag effect
Definition
The phenomenon whereby learning is greater when studying is spread out over time, as opposed to studying the same amount of time in a single session. See also spacing effect.
Term
Leveling and sharpening
Definition
Memory distortions introduced by the loss of details in a recollection over time, often concurrent with sharpening or selective recollection of certain details that take on exaggerated significance in relation to the details or aspects of the experience lost through leveling. Both biases may be reinforced over time, and by repeated recollection or re-telling of a memory.[128]
Term
Levels-of-processing effect
Definition
That different methods of encoding information into memory have different levels of effectiveness.[129]
Term
List-length effect
Definition
A smaller percentage of items are remembered in a longer list, but as the length of the list increases, the absolute number of items remembered increases as well. For example, consider a list of 30 items ("L30") and a list of 100 items ("L100"). An individual may remember 15 items from L30, or 50%, whereas the individual may remember 40 items from L100, or 40%. Although the percent of L30 items remembered (50%) is greater than the percent of L100 (40%), more L100 items (40) are remembered than L30 items (15).[130][further explanation needed]
Term
Misinformation effect
Definition
Memory becoming less accurate because of interference from post-event information.[131]
Term
Modality effect
Definition
That memory recall is higher for the last items of a list when the list items were received via speech than when they were received through writing.
Term
Mood-congruent memory bias
Definition
The improved recall of information congruent with one's current mood.
Term
Negativity bias or Negativity effect
Definition
Psychological phenomenon by which humans have a greater recall of unpleasant memories compared with positive memories.[132][87] (see also actor-observer bias, group attribution error, positivity effect, and negativity effect).[108]
Term
Next-in-line effect
Definition
When taking turns speaking in a group using a predetermined order (e.g. going clockwise around a room, taking numbers, etc.) people tend to have diminished recall for the words of the person who spoke immediately before them.[133]
Term
Part-list cueing effect
Definition
That being shown some items from a list and later retrieving one item causes it to become harder to retrieve the other items.[134]
Term
Peak–end rule
Definition
That people seem to perceive not the sum of an experience but the average of how it was at its peak (e.g., pleasant or unpleasant) and how it ended.
Term
Picture superiority effect
Definition
The notion that concepts that are learned by viewing pictures are more easily and frequently recalled than are concepts that are learned by viewing their written word form counterparts.[135][136][137][138][139][140]
Term
Positivity effect (Socioemotional selectivity theory)
Definition
That older adults favor positive over negative information in their memories.
Term
Serial position effect
Definition
That items near the end of a sequence are the easiest to recall, followed by the items at the beginning of a sequence; items in the middle are the least likely to be remembered.[141]
Term
Processing difficulty effect
Definition
That information that takes longer to read and is thought about more (processed with more difficulty) is more easily remembered.[142]
Term
Reminiscence bump
Definition
The recalling of more personal events from adolescence and early adulthood than personal events from other lifetime periods.[143]
Term
Self-relevance effect
Definition
That memories relating to the self are better recalled than similar information relating to others.
Term
Source confusion
Definition
Confusing episodic memories with other information, creating distorted memories.[144]
Term
Spacing effect
Definition
That information is better recalled if exposure to it is repeated over a long span of time rather than a short one.
Term
Spotlight effect
Definition
The tendency to overestimate the amount that other people notice your appearance or behavior.
Term
Stereotypical bias
Definition
Memory distorted towards stereotypes (e.g., racial or gender).
Term
Suffix effect
Definition
Diminishment of the recency effect because a sound item is appended to the list that the subject is not required to recall.[145][146]
Term
Suggestibility
Definition
A form of misattribution where ideas suggested by a questioner are mistaken for memory.
Term
Tachypsychia
Definition
When time perceived by the individual either lengthens, making events appear to slow down, or contracts.[147]
Term
Telescoping effect
Definition
The tendency to displace recent events backwards in time and remote events forward in time, so that recent events appear more remote, and remote events, more recent.
Term
Testing effect
Definition
The fact that you more easily remember information you have read by rewriting it instead of rereading it.[148]
Term
Tip of the tongue phenomenon
Definition
When a subject is able to recall parts of an item, or related information, but is frustratingly unable to recall the whole item. This is thought to be an instance of "blocking" where multiple similar memories are being recalled and interfere with each other.[125]
Term
Travis Syndrome
Definition
Overestimating the significance of the present.[149] It is related to chronological snobbery with possibly an appeal to novelty logical fallacy being part of the bias.
Term
Verbatim effect
Definition
That the "gist" of what someone has said is better remembered than the verbatim wording.[150] This is because memories are representations, not exact copies.
Term
von Restorff effect
Definition
That an item that sticks out is more likely to be remembered than other items.[151]
Term
Zeigarnik effect
Definition
That uncompleted or interrupted tasks are remembered better than completed ones.
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